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Continuing Education in Collision Repair: A Necessity for Success

Unless your collision shop personnel are to the estimators to customer service to
up on the latest knowledge and repair detailers, if you want to have a
technology and are constantly learning successful and strong business that puts
more, your business is probably falling out high-quality work, you must invest in
behind the competition. Yes, training continuing education.One reason many shop
can be expensive sometimes. But by not owners give for not investing more in
devoting part of your budget to this training is they feel that newly trained
important aspect of your business could personnel will just go to the competition
cost your shop more in the long run.The - so why pay to train some other shop's
collision repair industry is changing personnel? This is a very bad philosophy
faster and faster every year and so are to have. It is demotivating, shows a lack
the vehicles. Just when you think of trust, and can breed contempt amongst
everyone is up to speed, changes are employees. If you don't trust your techs
made. Your techs need to know about any and staff, they won't trust you either
and all changes - all the time. Think and you probably shouldn't be working
about all the computers and wiring on together anyway. This is not to say that
today's vehicles. Hook up a wire every new employee should immediately be
backwards and you might burn up a car. Or sent to specialized and advanced
take aluminum. It is being used in more training. It may be a good idea to have a
and more newer cars and this metal stated policy that employees must work
requires completely different procedures, for the company for 90 days before they
techniques, and even special tools to may attend any training. Some companies
repair it properly.And don't forget about even have employees sign an agreement
your non-tech staff. Everyone in the shop that states if the employee leaves the
- from the front end to the back end - company within 12 to 24 months of any
needs to participate in continuing paid training, the training fees must be
education. Think about your front office repaid. This is fair and may work for
and customer service staff. Could they your business.Actually, training builds
benefit from going through a conflict loyalty. Research has shown that most
resolution training course? Could the employees who consistently participate in
estimator produce better estimates if he continuing education are more loyal to
understood how to use the P-Pages better? their employer. They know that training
And, since the estimator is really the helps separate the good shops from the
front-line sales representative, would bad ones. It also helps to build
advanced sales technique training make camaraderie within the entire shop.
this person a more valuable asset to your Whether personnel should participate in
business by closing more jobs? And don't training should not be a question. It is
forget the detailing department. They can something that just needs to be budgeted
be taught new tips and tricks, too.The for on an annual basis.
bottom line is this: From your "A" techs




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