The World's Greatest Cover Letter Secret Revealed...

There are a few ways to write a winning coveris the perfect tool to call the reader to action.
letter but there is only one way to put yours in theTHREE examples of how to use the P.S. in a cover
top one percent of all cover letters ever written.letter
What I'm about to share with you now will put yoursP.S. I will follow up with a phone call on September 15
in that elite group.to confirm that you've received my application. I
Expert marketers have been using this secret forwould love the opportunity to meet in person for an
decades. Why? Because it is truly the one strategyinterview. You can reach me right away at
that works every time. And yet, you will rarely, if555-555-5555. Thank you in advance.
ever, see this technique used in a cover letter. ThatP.S. May I have the opportunity to be interviewed
changed for me, however, when I realized during myfor the [insert job opening title here]? I'd welcome
marketing career that if this little gem could bemeeting you and discussing what I can bring to your
effective in advertising copy it could be just ascompany. Again, I can be reached directly at
successful in a job-search cover letter.555-555-5555 to schedule an interview at your earliest
In advertising, the bottom line is selling the product. Inconvenience. Thank you!
a cover letter, the bottom line is selling yourself soP.S. Once again, I'd like to restate my desire to
you will win an interview and then the job. My clientsinterview for the position of [insert job opening title
have shown me by their success rate, that thishere]. [Company name] is at the top of my list of
secret works like a charm. Thousands haveorganizations I'd like to work for. I can be reached
experienced a huge increase in interviews and jobimmediately at 555-555-5555. Thank you for your
offers. You can too.time and the opportunity.
Now you can make this secret your own.Who could ignore the power of such a P.S.? In each
End your job-search cover letter with a postscript--aof the previous examples, the job seeker clearly and
P.S. It may be hard to imagine that such a small thingdirectly ASKS for the job interview and states what
could make such a big difference, but it can and you'llaction he'd like the reader to take. You can also use
see for yourself as soon as you start using it. No onethe P.S. to restate why you believe you're a prime
can ignore a P.S. It practically jumps off the page andcandidate for the job.
demands to be read.Tips for using the P.S. (postscript): Place the P.S. at
Think about the letters and e-mails you receive. Ifthe bottom left of your cover letter. To make it
you notice a P.S. you probably skip right to it. Itstand out use bold text or italics. Do not use both.
seems almost more important than theP.S. Keep in mind that people are trained to read a
communication itself. It's that powerful.P.S. so make sure you include one in your next cover
The purpose of the P.S. is to motivate the reader toletter.
act-whether buying a product or offering anP.P.S. One more thing, please! Keep this 'secret' to
interview for the job you want. The mighty little P.S.yourself. Thank you and good luck!