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Article #8: Understanding Recruitment Advertising And Job Applications

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Recruitment advertising is a continuous well. Large companies like Coca cola
activity for a growing company, receives 10,000 unsolicited applications
particularly when the economy is doing per year while Infosys, a NASDAQ listed
well. Also, companies operating in company reportedly receives close to
specialized or niche areas and doing well 100,000 applications in a year.
are constantly on the look out for job People apply to big companies even as
applications from suitable staff as the they are shedding thousands of jobs. What
availability of quality manpower will be would an employer think of receiving job
limited. So how do companies recruit new applications even as the company is
staff? There are 3 ways of recruitment downsizing? Clearly the applicant has no
advertising... knowledge of the company's business.
1) Advertise in news papers in employment Large companies are not necessarily large
opportunities columns recruiters alll of the time. Even though
2) Contact manpower agencies it may look glamorous to work for large
3) Look through their file for previous and famous corporations, the chances of
job applications - if there is any finding a job in them are slim as they
previous history. receive a large number of applications
However, none of them are quick or with regularity.
inexpensive. Hence, if there is a way One thing to bear in mind is that small
that cuts down on recruitment expenses or companies are growing faster than large
time for employers, they would go for it. corporations. Some are growing at the
When you apply for a job as a prospective rate of 50% and more. A big company today
candidate in response to an ad, you are was once a small outfit. Companies like
one among thousands of applications that Apple and HP were started in a garage.
the employer receives. Your chances of And imagine anyone willing to join them
selection are as good as anybody else and when they were working from a garage!
it does not in anyway help you getting Those who joined Apple in early days must
selected. Instead, if you can cut down now be millionaires with stock options
the employer's time and money in and other benefits.
recruiting staff, then you may improve It is important to identify companies
your chances. But how does one achieve that are on the steep growth path,
it? For that a job seeker has to find irrespective of their size, for improving
companies that are looking for good chances of job applications being
staff. Companies that are growing fast, positively received. Companies whose
either small or big, are the ones that growth has plateaued are no good as are
are most likely to need new staff. companies that are on the downward curve.
Size doesn't matter - or does it? Hence a prospective job applicant has to
Many students and other job seekers consult people through networking and do
routinely send their resumes to large market research on recruitment
companies thinking that they would be advertising before sending an application
constantly requiring new staff that pays to a company - large or small.






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