Understanding Recruitment Advertising And Job Applications

Recruitment advertising is a continuous activity for awell. Large companies like Coca cola receives 10,000
growing company, particularly when the economy isunsolicited applications per year while Infosys, a
doing well. Also, companies operating in specialized orNASDAQ listed company reportedly receives close to
niche areas and doing well are constantly on the look100,000 applications in a year.
out for job applications from suitable staff as thePeople apply to big companies even as they are
availability of quality manpower will be limited. So howshedding thousands of jobs. What would an employer
do companies recruit new staff? There are 3 waysthink of receiving job applications even as the
of recruitment advertising...company is downsizing? Clearly the applicant has no
1) Advertise in news papers in employmentknowledge of the company's business. Large
opportunities columnscompanies are not necessarily large recruiters alll of
2) Contact manpower agenciesthe time. Even though it may look glamorous to work
3) Look through their file for previous job applicationsfor large and famous corporations, the chances of
- if there is any previous history.finding a job in them are slim as they receive a large
However, none of them are quick or inexpensive.number of applications with regularity.
Hence, if there is a way that cuts down onOne thing to bear in mind is that small companies are
recruitment expenses or time for employers, theygrowing faster than large corporations. Some are
would go for it.growing at the rate of 50% and more. A big
When you apply for a job as a prospective candidatecompany today was once a small outfit. Companies
in response to an ad, you are one among thousandslike Apple and HP were started in a garage. And
of applications that the employer receives. Yourimagine anyone willing to join them when they were
chances of selection are as good as anybody elseworking from a garage! Those who joined Apple in
and it does not in anyway help you getting selected.early days must now be millionaires with stock
Instead, if you can cut down the employer's time andoptions and other benefits.
money in recruiting staff, then you may improveIt is important to identify companies that are on the
your chances. But how does one achieve it? For thatsteep growth path, irrespective of their size, for
a job seeker has to find companies that are lookingimproving chances of job applications being positively
for good staff. Companies that are growing fast,received. Companies whose growth has plateaued
either small or big, are the ones that are most likelyare no good as are companies that are on the
to need new staff.downward curve. Hence a prospective job applicant
Size doesn't matter - or does it?has to consult people through networking and do
Many students and other job seekers routinely sendmarket research on recruitment advertising before
their resumes to large companies thinking that theysending an application to a company - large or small.
would be constantly requiring new staff that pays