| Recruitment advertising is a continuous | | | | thinking that they would be constantly |
| activity for a growing company, particularly | | | | requiring new staff that pays well. Large |
| when the economy is doing well. Also, | | | | companies like Coca cola receives 10,000 |
| companies operating in specialized or niche | | | | unsolicited applications per year while |
| areas and doing well are constantly on the | | | | Infosys, a NASDAQ listed company reportedly |
| look out for job applications from suitable | | | | receives close to 100,000 applications in a |
| staff as the availability of quality manpower | | | | year. |
| will be limited. So how do companies recruit | | | | |
| new staff? There are 3 ways of recruitment | | | | People apply to big companies even as they |
| advertising... | | | | are shedding thousands of jobs. What would an |
| | | | employer think of receiving job applications |
| 1) Advertise in news papers in employment | | | | even as the company is downsizing? Clearly |
| opportunities columns | | | | the applicant has no knowledge of the |
| | | | company's business. Large companies are not |
| 2) Contact manpower agencies | | | | necessarily large recruiters alll of the |
| | | | time. Even though it may look glamorous to |
| 3) Look through their file for previous job | | | | work for large and famous corporations, the |
| applications - if there is any previous | | | | chances of finding a job in them are slim as |
| history. | | | | they receive a large number of applications |
| | | | with regularity. |
| However, none of them are quick or | | | | |
| inexpensive. Hence, if there is a way that | | | | One thing to bear in mind is that small |
| cuts down on recruitment expenses or time for | | | | companies are growing faster than large |
| employers, they would go for it. | | | | corporations. Some are growing at the rate of |
| | | | 50% and more. A big company today was once a |
| When you apply for a job as a prospective | | | | small outfit. Companies like Apple and HP |
| candidate in response to an ad, you are one | | | | were started in a garage. And imagine anyone |
| among thousands of applications that the | | | | willing to join them when they were working |
| employer receives. Your chances of selection | | | | from a garage! Those who joined Apple in |
| are as good as anybody else and it does not | | | | early days must now be millionaires with |
| in anyway help you getting selected. Instead, | | | | stock options and other benefits. |
| if you can cut down the employer's time and | | | | |
| money in recruiting staff, then you may | | | | It is important to identify companies that |
| improve your chances. But how does one | | | | are on the steep growth path, irrespective of |
| achieve it? For that a job seeker has to find | | | | their size, for improving chances of job |
| companies that are looking for good staff. | | | | applications being positively received. |
| Companies that are growing fast, either small | | | | Companies whose growth has plateaued are no |
| or big, are the ones that are most likely to | | | | good as are companies that are on the |
| need new staff. | | | | downward curve. Hence a prospective job |
| | | | applicant has to consult people through |
| Size doesn't matter - or does it? | | | | networking and do market research on |
| | | | recruitment advertising before sending an |
| Many students and other job seekers routinely | | | | application to a company - large or small. |
| send their resumes to large companies | | | | |