| Recruitment advertising is a continuous activity for a | | | | well. Large companies like Coca cola receives 10,000 |
| growing company, particularly when the economy is | | | | unsolicited applications per year while Infosys, a |
| doing well. Also, companies operating in specialized or | | | | NASDAQ listed company reportedly receives close to |
| niche areas and doing well are constantly on the look | | | | 100,000 applications in a year. |
| out for job applications from suitable staff as the | | | | People apply to big companies even as they are |
| availability of quality manpower will be limited. So how | | | | shedding thousands of jobs. What would an employer |
| do companies recruit new staff? There are 3 ways | | | | think of receiving job applications even as the |
| of recruitment advertising... | | | | company is downsizing? Clearly the applicant has no |
| 1) Advertise in news papers in employment | | | | knowledge of the company's business. Large |
| opportunities columns | | | | companies are not necessarily large recruiters alll of |
| 2) Contact manpower agencies | | | | the time. Even though it may look glamorous to work |
| 3) Look through their file for previous job applications | | | | for large and famous corporations, the chances of |
| - if there is any previous history. | | | | finding a job in them are slim as they receive a large |
| However, none of them are quick or inexpensive. | | | | number of applications with regularity. |
| Hence, if there is a way that cuts down on | | | | One thing to bear in mind is that small companies are |
| recruitment expenses or time for employers, they | | | | growing faster than large corporations. Some are |
| would go for it. | | | | growing at the rate of 50% and more. A big |
| When you apply for a job as a prospective candidate | | | | company today was once a small outfit. Companies |
| in response to an ad, you are one among thousands | | | | like Apple and HP were started in a garage. And |
| of applications that the employer receives. Your | | | | imagine anyone willing to join them when they were |
| chances of selection are as good as anybody else | | | | working from a garage! Those who joined Apple in |
| and it does not in anyway help you getting selected. | | | | early days must now be millionaires with stock |
| Instead, if you can cut down the employer's time and | | | | options and other benefits. |
| money in recruiting staff, then you may improve | | | | It is important to identify companies that are on the |
| your chances. But how does one achieve it? For that | | | | steep growth path, irrespective of their size, for |
| a job seeker has to find companies that are looking | | | | improving chances of job applications being positively |
| for good staff. Companies that are growing fast, | | | | received. Companies whose growth has plateaued |
| either small or big, are the ones that are most likely | | | | are no good as are companies that are on the |
| to need new staff. | | | | downward curve. Hence a prospective job applicant |
| Size doesn't matter - or does it? | | | | has to consult people through networking and do |
| Many students and other job seekers routinely send | | | | market research on recruitment advertising before |
| their resumes to large companies thinking that they | | | | sending an application to a company - large or small. |
| would be constantly requiring new staff that pays | | | | |