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Article #99: Three Military Principles for Great Success in Business

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Three Military Principles for Great an opportunity, you exploit it to the
Success in Business By Tracy Brinkmann fullest extent possible. If you have a
By growing up in a military environment great promotional idea or product or
as well as serving a term in the United service, you sell all you can. Press your
States Army myself; I was lucky enough to advantage and push through to complete
learn that there are a number of victory. TEAM-UP The military
principles in military strategy that you Principle of Concerted Action can be
can apply to your business, immediately. compared to the corporate world's
Principles that can, when utilized, help principle of synergy. Simply put - Tap
you to think better and get better and leverage the strengths of your team.
results than ever before. Your ability to keep the team working
OUT OF THE BLUE The element of surprise effectively and amicably can positively
has been the key turning point of many magnify to its efforts. In addition,
'battles.' Whether fought on country your personal knack of working
fields crossing borders or in the harmoniously with other individuals is
boardrooms across the country doing the more responsible for your own success
unexpected is a key tactic to out-flank than any other quality
or upset your competition. TAKE ACTION NOW Take these actions now
OUT OF THE RUT You could also say "Out to start applying these principles into
of the grave." Because if you think your business/personal life:
about it, a rut is nothing more than a 1. Review areas of your work/home life
grave with the ends kicked-out. Many where you repeatedly encounter
times doing the exact opposite of what frustration. Is there an entirely
you have been doing could turn out to be different way to resolve this situation?
the perfect solution. If you find Come 'Out of the Blue' with a new tactic
yourself in a hole, your natural tendency idea. Get 'Out of the Rut' and surprise
might be to keep digging. You might even the situation as well as the competition
feel the urge to dig faster. But usually in some way. 2. Identify whose
the solution is to back out of the rut assistance you will need to execute your
and go dig somewhere else. So remember 'Out of the Blue' solution or whose
the first rule of ruts and holes; "If you support you will need to get you 'Out of
find yourself in one…… Stop Digging!" the Rut.' Then doggedly seek out ways to
FOLLOW-UP Throughout history, great earn their cooperation.
battles have been won and then lost On last note: When seeking out the aid of
because of the failure of a commanding others, keep in mind that everyone's
general to follow through and complete favorite radio station is: WII FM
the victory. A second military principle (What's In It For Me.) So be sure they
that applies to business is the Principle understand the benefits to the company,
of Exploitation. It emphasizes the to the department and most importantly to
importance of follow-up and themselves!
follow-through. In business, when you get






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