| Most companies who sell merchandise of | | | | contingent upon how much existing |
| any kind employ a marketing director, or | | | | inventory they wish to sell and how much |
| marketing manager as some companies call | | | | of a profit margin they are willing to |
| this position. It's a big job to sell | | | | cut in order to clear inventory from the |
| any kind of merchandise to the public, | | | | sales floors. |
| including services, so companies enlist | | | | The marketing director is in a position |
| the aid of a marketing director who | | | | to conduct research that will slow the |
| creates, coordinates, and directs the | | | | company what advertising campaigns will |
| advertising campaign of the company. | | | | work with their customer base. A |
| Often the marketing director will work | | | | marketing director must know the target |
| with the advertising director to come up | | | | audience, what is selling now, and what |
| with a current campaign slogan or sales | | | | the company has to do in order to meet |
| brochure, depending on the type of | | | | their sales goals with the current |
| business. | | | | advertising campaign. The marketing |
| It is not always the retail business | | | | director knows it goes deeper than |
| that enlists a marketing director. In | | | | putting a sales ad on television, radio, |
| fact, many other types of businesses | | | | or in customer's mailboxes in order to |
| also use marketing directors including | | | | make it work, and it is his job to know |
| credit card companies, which actually | | | | what will work and what won't. Following |
| employ an entire marketing department in | | | | the competition to know what they are |
| order to obtain new customers. The type | | | | doing is only one way of doing that, and |
| of marketing campaign that a company use | | | | a good marketing director along with his |
| is contingent upon the recommendations | | | | staff of marketing professionals will |
| of the marketing director, past | | | | find the right way to make their |
| experience, the type of product or | | | | company's product or service outsell the |
| service they sell, and what they hope to | | | | competition. The marketing director may |
| accomplish with that particular | | | | indeed be one of the most important |
| advertising campaign. For example, a | | | | employees a retail or wholesale |
| retail business may have a sale at the | | | | merchandiser has because without him, |
| end of each season in order to get rid | | | | the word on their products will not get |
| of the previous season's merchandise so | | | | to the largest audience of potential |
| they have room for the next season. The | | | | customers. |
| strength of their campaign will be | | | | |