| 1/ The #1 success of Networking is to
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| | later on.6/ Meet people, make
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| show-up.When you join a group or an
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| | connections, ask about their business or
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| organization, it is very important that
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| | services. Be curious, ask about
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| you commit to the group, and attend the
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| | them.People love to talk about
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| meetings on a regular basis. Weekly or
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| | themselves, so ask questions and more
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| monthly depending on the group you
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| | importantly, listen to their answers. Use
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| choose.In order to build relationships
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| | those answers to see how you can help
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| with other members, they need to meet you
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| | them, how you can assist them, what
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| more than once and you need to meet them
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| | resources you can share with them...And,
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| more than once. The more times you attend
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| | as I mentioned earlier, this will always
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| the meetings, the more you will get
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| | come back to you. People you meet will
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| results you will achieve. At each
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| | also be able to help you, give you
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| meeting, you will learn a little more
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| | referrals and resources, even if is it
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| about them and their business, and they
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| | not today, the time will come.7/ Be a
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| will learn more about you. The more they
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| | problem solver.People will be more
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| see you, the more they know about you,
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| | interested in you if you tell them how
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| the more they trust you, the more
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| | you can solve their problems and
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| referrals they will give you.2/ Always
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| | challenges instead of just telling them
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| arrive prepared.Conduct some research
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| | your story. Blah, blah, blah. Stand out
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| before you decide to attend an event to
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| | from the crowd. Over the long run, you'll
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| know what kind of people will be
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| | win all the business you desire.8/ Go to
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| attending. Are they in your target
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| | people; don't wait for them to come to
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| market, will you face a lot of
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| | you.Some people are very shy, and they
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| competitors or do you have a clear way to
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| | will be happy if you make the first move.
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| stand out from the crowd?Spend some time
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| | Remember, people attend networking
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| on the website of the group that
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| | meetings to meet other people and expand
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| organized the event to learn about them.
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| | their circle of contacts. Help them ;
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| Do they specialize in a specific
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| | make it easier for others to meet you.9/
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| industry? Does the group focus on small
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| | Go to events with a friend, colleague, or
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| and intimate events? Or do they pack the
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| | client, and introduce people to each
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| room with hundreds of people?Sometimes I
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| | other.You will be considered a "PRO
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| have people who come to my events, and
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| | Networker." People will think that you
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| are surprised to see only 12 to 15
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| | know almost everybody, and as a result
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| people, but it is mentioned on the
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| | other people will come to speak with you.
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| website that is what makes Biba4Network
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| | This tactic puts you in the center of the
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| and our meetings different from other
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| | group and brings people to you.10/ Give
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| groups' meetings and programs. On our
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| | a professional image.Maintain a brochure
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| home page we mention : "Because
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| | and/or a website. Some people will
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| networking is more than just shaking
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| | probably want to learn more about your
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| hands and collecting business cards, most
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| | business later, so give them the
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| of our events are limited to 15 people,
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| | opportunity to get the information they
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| to drive better results. There's more
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| | are looking for in a format they can
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| time to introduce yourself and your
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| | digest and on their own timetable. Make
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| business to the group, more time to get
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| | it easy for people to get to know you.I
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| to know each other, so more time to get
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| | get very frustrated when I meet someone
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| business." So if they had taken a look at
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| | and can't understand what they do.
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| the website first, they would have known
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| | Sometimes the reason is that we met only
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| our style and wouldn't have been
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| | for a few seconds and other times because
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| surprised or disappointed.When you go to
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| | they were not very clear when they
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| an event, it is also very important to
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| | described their business or because I
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| have one or two important goals in mind.
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| | just didn't understand. Remember English
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| Are you looking for leads, partners, new
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| | is not my first language, so sometimes I
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| clients, services? You will not approach
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| | can get "lost in translation." When I
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| people the same way, and you want to be
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| | return home and want to look at their
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| sure to send the right message and use
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| | website to learn more about them, I
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| your time wisely.3/ Never leave home
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| | notice that they don't have a website. If
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| without your business cards.Wherever you
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| | you don't have a website now, put this
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| go-to a networking event, to the dentist,
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| | task high on your to-do list. In the
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| to the movies, to a party, always bring
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| | meantime, at least create a brochure.
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| business cards with you. You never know
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| | Personally, I don't like brochures. I
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| where you will meet an interesting new
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| | realized that a brochure wasn't the best
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| contact, and you don't want to miss the
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| | medium for my business. I use postcards
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| opportunity to exchange cards. Writing
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| | instead. Postcards are relatively small,
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| your telephone number or email address on
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| | more eye catching than a brochure and
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| a piece of paper or a napkin, doesn't
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| | easier for people to read quickly.
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| look very professional.Always carry a
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| | Postcards send your message immediately.I
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| pen, or some people will prefer a PDA, to
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| | increased by 20% the number of members as
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| take notes on the back of the cards you
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| | soon as I started using postcards. It is
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| receive-something you would like to
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| | an intro to learn more and to invite
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| remember about the person, something they
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| | people to visit my website.I don't like
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| said, and something you promise to send
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| | to receive brochures either, because they
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| them.Use your business card as a
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| | take up too much room, and I don't know
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| marketing tool to help you stand out from
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| | what to do with the paper once I get
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| the crowd.
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| | home. I already have hundreds of business
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| Don't put only your name and address,
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| | cards in my organizer; that is enough.
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| but add your logo. I know it may sound
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| | But this is my personal opinion. For
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| obvious but many professionals don't have
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| | some industries brochures work very
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| a logo at least on their card. Add your
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| | well.11/ Project the right image, make
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| website address, so people can check it
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| | the right impression, and create the
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| later to learn more about your business.
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| | right impact.What makes you unique? Every
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| Add your tagline which explains your
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| | person I have ever met is different from
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| business in one line; if you don't have a
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| | all the other people I know. Everyone is
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| tagline or slogan, it is time to think
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| | unique in one way or another. This
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| about it.Let's say you are a coach or a
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| | carries over into the business you
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| financial advisor, no doubt, you have a
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| | create. When you display your
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| lot of competition. What makes you unique
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| | individualism- your best traits- you will
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| and special? When people see your card,
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| | stand out from the crowd. When you are
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| they will probably say, "Oh, another
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| | proactive, you will meet many new people,
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| one!" but if you mentioned your
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| | and you will ensure that others remember
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| specialties on your card, it will make a
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| | who you are.12/ In the 24 to 48 hours
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| difference immediately.Take my business
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| | after an event, send a 'thank you' note
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| card as an example. Very often, when
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| | or email to your new contacts.Thank them
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| people receive it, even before they read
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| | for their time and reintroduce yourself
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| it, they say "Nice card". First, because
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| | in a few lines. They probably met many
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| of the quality of the paper, very thick,
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| | people during the event and your business
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| glossy, you can see that I didn't print
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| | card cannot say everything about you,
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| the card myself with my printer. It is
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| | especially if you had a meaningful
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| very colorful and matches my website. The
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| | conversation with the person. So, it's
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| card mentions "Seminars, Workshops &
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| | worthwhile to reinforce your introduction
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| Networking" which explains exactly what I
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| | and reestablish that connection.Give them
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| do, and my tagline "Build Your Business
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| | the link to your website, so they can
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| While You Build Friendships" which is the
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| | learn more about you and your business.
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| purpose of the networking meetings that I
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| | Tell them about your newsletter if you
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| organize to help people build
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| | have one, and invite them to subscribe.
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| relationships to grow their business
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| | That will be the best way to stay in
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| through networking.You can also use the
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| | touch on a regular basis, so they will
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| back of your card, to provide more
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| | always know what you are up to.
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| details about your business.Use bullet
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| | Hopefully, they will forward your
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| points to emphasize the purpose of your
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| | publication to others and this will
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| products and services. Show how you can
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| | expand your network further.13/
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| be a problem solver to others, to make
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| | Follow-up, follow-up, follow-up.Schedule
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| sure that they will call you the next
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| | follow-up meetings with people you had a
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| day.A business card is a "space ad". When
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| | good connection with, or if you think
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| you pay for an ad in a newspaper you pay
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| | that you can help each other. Put an
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| a lot of money so you try to use all the
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| | organization and a follow-up system in
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| space, to get the most benefit. Do the
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| | place; don't become overwhelmed with all
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| same with your business card; use the
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| | your business cards, be organized; put
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| most space available.4/ Have an effective
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| | your cards in a binder, for example a
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| 15 to 30 second elevator pitch.We talked
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| | business card file or portfolio. Or, use
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| about this earlier in the book, but this
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| | a database system like ACT(R) or
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| is one of the keys to successful
| |
| | Microsoft(R) Outlook (R).Send follow-up
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| networking. Remember to introduce
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| | emails; contact your new contacts on a
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| yourself, and tell them the old adage
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| | regular basis; again sending your
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| "What's in it for me" or more accurately,
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| | newsletter is often the ideal way to stay
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| "what's in it for them." Learn how to
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| | in touch. Develop your A, B, C lists to
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| "sell" yourself before you sell your
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| | know how often you should contact people
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| services and products. People want to
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| | and reconnect with them. Follow up as
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| learn about you - what you're about, what
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| | soon as possible, when someone gives you
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| you can do before they make a purchase or
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| | a referral. Your contact took the time to
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| consider referring you to one of their
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| | give you a referral, so don't spoil it;
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| valuable contacts.When you tell others
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| | contact the referral source to thank them
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| about your business, be passionate,
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| | and then let them know how your
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| energized and energetic. Personalize your
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| | interaction went. If the association
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| story so that your new contacts can
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| | works well, they will be glad to be part
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| picture themselves as part of your story.
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| | of the success and more than happy to
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| This will help them become a part of your
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| | give you more contacts in the future.
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| mission.Then once they know you and trust
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| | Volunteer to give them contacts in
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| you, they will either buy your services
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| | return.14/ Look at the big picture -
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| or if they don't need what you offer;
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| | Create partnerships.Instead of looking
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| they will [hopefully] refer you to
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| | for a potential client, and working with
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| someone else. They will actually do the
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| | people one at a time, look for other
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| selling for you. If they trust you, this
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| | professionals with whom you can create
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| trust will appear in the message they
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| | partnerships.Look for others to
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| send to others.When a friend tells you
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| | cross-promote your business.
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| how much they loved a book, a restaurant
| |
| | Entrepreneurs who have businesses that
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| or a product, they put such passion in
| |
| | complement yours, but who are not
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| their message that most of the time, you
| |
| | competitors. Someone who has the same or
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| will buy the book or the product because
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| | similar target market as you. So if you
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| you want to have the same feeling. Do you
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| | cross-promote each other, instead of
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| personally know the author of the book?
| |
| | having access to one potential prospect
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| No, but you buy it anyway. So your friend
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| | at a time, you will have access to their
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| did the selling, not the author. Do you
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| | entire mailing list, 100s or 1000s of
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| see what I mean?Clearly introduce
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| | people, who are your exact
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| yourself, in 15 to 30 seconds, so people
| |
| | target.Organize events together:
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| will understand exactly what you do; that
| |
| | seminars, workshops, teleclasses. You
|
| will help you attract your target market
| |
| | will get more exposure in less time.15/
|
| and you will not lose potential
| |
| | Do it again and again.You will see how
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| clients.Don't have only one elevator
| |
| | networking will expand your contacts and
|
| pitch but 3 or 4, to be able to adapt
| |
| | will definitely help you grow your
|
| your message depending of your audience.5
| |
| | business.(c) 2006 Biba F. PédronBiba F.
|
| DO NOT SELL.I said it before, but I will
| |
| | Pédron, marketing consultant, is the
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| repeat the point again; DO NOT SELL.
| |
| | founder of Biba4Network, that specializes
|
| Networking events are not places to sell.
| |
| | in Networking for small business owners
|
| Do not give a sales pitch. Just introduce
| |
| | in the greater New York Area; and Focus
|
| yourself, who you are, what you do, how
| |
| | on Career, that helps solo entrepreneurs
|
| you can help people. You attend these
| |
| | start and grow their businesses.
|
| meetings and gatherings to get contacts
| |
| | Biba is the author of "Start Your Dream
|
| and build relationships, not to sell.
| |
| | Business Today! The Proven 11 Steps to
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| That is the ONE AND ONLY purpose of a
| |
| | Start and Grow Your Own Business".
|
| networking meeting. The buying will come
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| |
|
