How to succeed in your career


Top 10 Tips To PR Success

As business owners I'm sure youappropriate magazines, newspapers,
recognise the power of publicity and howon-line media or TV shows for your
positive media coverage can have anstory. Build a database of media
impact on your business. Free mediacontacts or buy a media directory.
exposure has a lot more credibility than5. Approach the media. Send out a
advertising. In fact it's said thatwell-written media release, follow up
publicity is seven times more effective.with phone calls. Submit articles to
However you may also think that youmagazines. Submit articles to on-line
don't have the skills or knowledge tosites. Follow up again. Make sure to be
gain publicity and maybe you're not in aconsistent with your media liaison.
financial position to hire a PR firm6. A picture tells a thousand words.
(yet!).Send out a professional and creative
But if you follow my 10-point plan I'mphotograph with your release or ring the
sure that you'll soon experience themedia outlet and suggest a photo
power of the press.opportunity. Stage a creative film
1. Gain the appropriate skills andopportunity for television. Media is
knowledge to become an expert in yourentertainment and most people are
field. Experts on specialist topics areattracted to strong visual images.
sought after by the media. Become a7. Be persistent. Keep on submitting
qualified member of your industry'smedia releases and articles. But learn
association, as this will give youto take no for an answer and don't be a
credibility when the media choose topushy publicist. You need to build good
profile you.working relationships with journalists.
2. Be clear on what your message is,8. Be prepared for media interviews.
know what you want to say. UnderstandPrepare beforehand possible questions
that you need to have a point ofand rehearse the answers. Prepare a few
difference or something interesting topoints you want to get across and stay
say and that you need to get that acrosson track. Again think of sound bites and
in an entertaining and informative way.memorable phrases to convey.
Summarize your message in short,9. Build up a portfolio of information
succinct, sound bites.about you. Your media kit to include on
3. You need to have an audience toyour website as an online newsroom and
listen to your message. Do some researchfor meetings with journalists.
on your ideal customer, perhaps a10. Consolidate your expertise by
survey. Look at whom your competitorspublishing books, CD's and DVD's and
are talking to. Zero in on your target.reap the rewards of successful public
4. Reach out to your target audiencerelations.
through the media. Research the most



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