| Some easy to follow steps that can help
| |
| | 5. He explained how they can get
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| market your business, these are lessons
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| | different colored belts
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| he based on a true experience.
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| | 6. He refused to let us sign up for less
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| A few weeks ago, I finally got my twin
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| | than a year (too easy to quit after a
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| daughters and myself signed up for Tae
| |
| | month or two - give it a year and you are
|
| Kwon Do with Master Yu in Calgary. I
| |
| | hooked)
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| have been active in martial arts for
| |
| | 7. He charges a big premium over others
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| years - but got out of it 5 yrs ago when
| |
| | 8. Has a print monthly newsletter
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| I broke an ankle (not broken in martial
| |
| | 9. He caters to his ideal client (the
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| arts - broke it jumping out of the back
| |
| | kids) - make it comfortable for them and
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| of a truck with sandals on - not smart).
| |
| | fun - and they are customers for years to
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| Since then, the weight was adding up and
| |
| | come - AND, ultimately, he can get their
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| I was really missing my martial arts.
| |
| | parents in as well!
|
| But I didn't want to go back to the place
| |
| | And, YES, he did get us all in - and took
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| I used to.
| |
| | a sizable donation out of my bank
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| Why?
| |
| | account!
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| - it was too rough for 6 year olds - it
| |
| | The girls LOVE the class (once they are
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| was Kickboxing and Muay Thai which is
| |
| | there anyhow, they give me grief getting
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| quite hard for 6 yr olds
| |
| | there, but once there they have a blast!
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| - their teachers were more ring fighters
| |
| | There are also 2 other identical twin
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| than teachers for kids (Team Canada
| |
| | girls in the class about the same age,
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| trained there - and they won 90% of their
| |
| | which definitely helps).
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| battles across the world as the training
| |
| | And I love it as well! Lost some weight
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| was excellent)
| |
| | already... that in itself is great for a
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| - they only offered 1 kids-only class per
| |
| | month. My classes are great - during the
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| week
| |
| | lunch hours there are only a few people
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| So, off I went in search of a new school.
| |
| | in the classes so I end up getting some
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| This time though, the girls (my
| |
| | excellent one-on-one training with black
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| daughters) got to pick. At that age, it
| |
| | belts.
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| is tough to keep them interested - so I
| |
| | The big lessons I took from his marketing
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| had to make sure the school and teacher
| |
| | systems:
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| were going to be a good fit for them.
| |
| | 1. YOU, the business owner, should be the
|
| The first couple places we went to were
| |
| | one setting the rules for your clients -
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| awful - nasty teachers with no real
| |
| | if they want to do business with you; it
|
| concept of being a decent human being
| |
| | is on your terms, not theirs
|
| towards children. While I understand the
| |
| | 2. DO NOT make yourself too accessible -
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| need for discipline in martial arts -
| |
| | make them work to do business with you
|
| there is a point where you draw the line
| |
| | (Dan Kennedy preaches this one
|
| and say enough is enough.
| |
| | religiously)
|
| Critical, downright nasty statements out
| |
| | 3. Give a test run - something free they
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| of the teacher was enough to scare the
| |
| | can try - then they can decide if it is
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| girls, and me, away.
| |
| | for them
|
| Then we found Master Yu.
| |
| | 4. Make the decision hard enough on the
|
| He has some excellent marketing
| |
| | price point, but with ample reasons why a
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| techniques in use here:
| |
| | premium price is better
|
| 1. By appointment only. No dropping in
| |
| | 5. Constant communication with students
|
| to see what they are doing - you must
| |
| | (and, in this case, their parents)
|
| book an appointment and stick to your
| |
| | 6. Explain all the different offerings
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| appointment (they called 2 times before
| |
| | (belts) and what it means to you
|
| to make sure we would be there)
| |
| | personally
|
| 2. Must bring kids and myself - not just
| |
| | 7. Definitely NOT competing on price - a
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| me as he wanted to meet the kids to see
| |
| | no-win battle - the market for upper end
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| if THEY would be a good fit - turning the
| |
| | products and services is THE FASTEST
|
| tables on us, in essence
| |
| | GROWING market segment in North America.
|
| 3. He let them try some lessons - and
| |
| | Overall, I am really enjoying the martial
|
| made it easy and fun
| |
| | arts - and in watching a master marketer
|
| 4. He showed them all the other kids in
| |
| | at work! And of course, I will be finding
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| his regular classes (kids have 4 classes
| |
| | a way to offer him additional marketing
|
| a week - plus 3 family classes they could
| |
| | help in trade (got to always be looking
|
| go to as well). NOTE: he has (on
| |
| | for opportunities!)
|
| average) 30-35 kids per class - a sign he
| |
| | Find a few ways to make these lessons
|
| is doing something right.
| |
| | work for your business...
|
