Job Interviews -- What Your Pre-Interview Research Should Cover

When you go in for a job interview, you're not just ainterview success is about building rapport with the
candidate seeking a job. You're a potential probleminterviewer. That's why it helps to find out something
solver and contributor. To play that role effectively,about him.Learn about his background -- educational
you must be armed with the right kind of information.qualifications and career progression are good starting
That's what pre-interview research is all about.Breakpoints. Get an idea about his reputation within the
down your research efforts into four broad areas.organization.Find out details like his professional
That'll make it easier to manage and also ensure youaffiliations, hobbies and family. Try to get a sense of
don't leave anything out.#1: Get insights into thehis values and personal style -- what kind of person is
organizationThis is the best place to start yourhe?See if you have anything in common with him.
research.Obviously you should find out about theWhether it's hobbies, city where you grew up or
organization's products and services, the markets itanything else. If there is, it's easier to build rapport.
serves and how long they have been in existence.Even if there isn't, the fact-finding you've done will
Plus, you need to know their organization structure,allow you to conduct yourself appropriately at the
who the top management is, recent trends injob interview.#4: Be up-to-date on the industry and
growth, profitability and how their stock isprofessionThis is the big-picture context you must be
performing.However, to differentiate yourself, youaware of. Know about trends and developments in
must go beyond these basic facts.Find out a bitthe career you've chosen.This is particularly important
about the organization culture. Learn about what theyif you're changing careers. In that case, your focus
look for in employees. What areas are theywill be on your transferable skills. You need to prove
expanding into in the near future?What are the keythat you know what you are getting into and how
challenges facing the company? Are these the sameyour existing skills and experience will help you in this
challenges facing the industry as a whole? Whatnew career / profession.Apart from mainstream
unique difficulties do they face?What do peoplenews media, trade publications are a great source of
working there think about the organization? Is thereinformation. In addition, seek out someone in your
high staff turnover, especially within seniornetwork who can give you the inside scoop on
management? What do competitors think of thewhat's happening.At the job interview, you should be
company?Based on this information, try to think ofable to discuss trends, career paths and the skill-set
what could be done to solve some of their problems.needed to succeed. You are aiming to convey that
What innovations could help them? Whatyou have a firm grasp of what the industry and
contributions could they value?#2: Find out about theprofession is all about and that you are prepared to
jobIn many cases, you'll have to wait for thefunction effectively.Learn all pertinent facts about the
interview to get all the job details. However, youindustry. How profitable has this industry been over
need to do some digging beforehand.Who will you betime? What are the current growth trends? Is this a
reporting to? What is his / her background andmature, slow-growing industry or one of the newer
reputation?Find out about the general responsibilities infaster-paced ones?How important is your profession
the job. What are you expected to deliver on a dailyto this industry? Is it a core profession or something
basis? What results do you need to achieve everythat's peripheral to the industry's success?What
quarter, every year?Where does your department fitdevelopments could disrupt growth and profitability?
in within the hierarchy? Who held this job before?These could be related to technology, distribution,
Why did he leave? How many people have held thischanges in market preferences and much more.This
job over the past five years? Who are the peopleinformation will allow you to talk intelligently about
you'll be supervising?What are the biggest obstaclesyour industry and profession.Research is the base on
to performing this job well? What kind of person dowhich good strategy is built. Take the time to do it
they want for this position? What personal qualitieswell and you will have a considerable lead over your
are they looking for?You will need to tap into yourcompetitors.Mary Brent is an expert on job
network to find answers. Look for leads into theinterviews and careers. Her numerous articles offer
target organization and try to get introductions tovaluable interview tips, good answers to questions,
people working there. The company's clients, vendorseffective ways to write interview thank you letters
and bankers are also good sources of information.#3:and more.
Get to know about the interviewerA key part of job