| Understanding this success principle is | | | | Your parents had to love you, other people |
| recognizing that no one achieves success | | | | don't have to even like you. Yet you need |
| without other people. One way or another you | | | | people to like you in order for them to buy |
| will need other people to achieve success. | | | | you. People like people who help them better |
| Getting the help of other people requires | | | | than anyone else. How can you help the |
| that those people buy you. It doesn't matter | | | | people who know you, and that you want to |
| if you're interviewing for a job, asking for | | | | work with? This help must be given with no |
| someone's vote, or selling a service to | | | | strings attached, or your simply manipulating |
| someone; each circumstance requires other | | | | people. You don't like to be manipulated and |
| people buying you. | | | | neither does anyone else. When you try to |
| | | | manipulate people you blow your chances for |
| Even though you may cringe at the thought of | | | | having people trust you and that is the next |
| being a sales person realize everyone is a | | | | key element in this success principle. |
| sales person and so are you, your success | | | | |
| depends on your ability to do it well. You've | | | | People like to buy from people they can |
| been selling since you were a little kid. | | | | trust. You trust people who put your needs |
| Remember how you would sell your Mom and Dad | | | | ahead of their own. When you demonstrate |
| on the idea of buying you something? You | | | | your understanding, and help them to discover |
| were persistent and determined. At the time | | | | the best solution for them, people will trust |
| you didn't understand you were selling and | | | | you because they know you aren't just looking |
| your parents discouraged this behavior. Yet | | | | out for number 1. Earning the trust of |
| if you ever want to succeed at anything you | | | | others is a huge part of selling yourself and |
| have to be able to sell yourself. Your | | | | implementing this success principle. |
| ability to sell yourself begins with the | | | | |
| people you want to sell to, knowing who you | | | | When people buy you they empower you. They |
| are. Don't you like to buy things from | | | | empower you to help them. They empower you |
| people you know rather than a complete | | | | to reach out to other people like them. They |
| stranger? Most people do. Being able to | | | | empower you to grow and expand and achieve |
| utilize this success principle starts with | | | | success. You have to earn empowerment from |
| helping the people you want to buy from you | | | | others, but the rewards are well worth the |
| to know you. | | | | effort. |
| | | | |