| The World Wide Web or www as we know has | | | | impact the visitor's mindset and give them the much |
| come as a real boon for all who wish to carry out a | | | | needed picture of what they are looking for. Nothing |
| business or remain in touch with others around the | | | | is more important than this "first impression" and its |
| globe. It may not be too far fetched if we state that | | | | imperative to ensure a perfect gateway to |
| today there are many individuals and entities that | | | | influencing the potential customer of going "all the |
| make their presence felt on the Internet by creating | | | | way" to that desired "order now" click that we net |
| web pages constituting the concept of "websites". | | | | specialists allude to as the Most Wanted Response or |
| The terminology used on Internet is therefore not | | | | MWR. |
| too different from the words we assign to the world | | | | Salient Features of "Websites" |
| of a spider who spins its web to attract others to | | | | The most significant features or more appropriately |
| enter its domain! This is what we try to do on the | | | | the sequences in which you must consider building a |
| Internet which is nothing but a large web like | | | | website are: |
| network built from cables, satellites, and high | | | | Product or Service |
| frequency radio waves - amongst other ways. To | | | | Target Audience or potential clients |
| many who have just entered the realm of the World | | | | Marketable Pricing |
| Wide Web the entire concept and its working could | | | | Supply or Delivery details |
| be awesome and sometimes even frightening. As | | | | Each of the above features can be the subject |
| you delve deeper and deeper into the magic of the | | | | matter of a separate Book! However the basic |
| Internet this "web" becomes clearer and more | | | | formulae will mostly be as to what is required by a |
| comprehensible, leading you to the attractive arena | | | | target group of customers and at what price |
| of "making money" and conducting profitable business | | | | followed by the modus operandi of supply. Providing |
| "online"! It is obviously very interesting to get a basic | | | | answers to these parameters will ensure the "brief" |
| and fundamental idea of what the www really is and | | | | for building a website. It will also clarify the design |
| how we can utilize it for becoming a net | | | | requirements and type of content that shall secure a |
| entrepreneur or what some people term as | | | | reasonable return on investment and offer a product |
| "netpreneur". | | | | or service that the intended buyer "is simply dying |
| This article therefore aims at introducing "websites" | | | | for"! Satisfying all these points will lead to an easier |
| as online office establishments for the business | | | | compilation of data and content of our future |
| oriented and a "hobby home" for those who wish to | | | | website while giving an indication of the graphic |
| share and enhance their expertise with others in a | | | | effectiveness of various designs and visuals. |
| similar activity. There are several articles and books | | | | Websites are quite akin to the concept of a real |
| (including e-books - we will discuss later) that | | | | estate property in as much as that one must |
| comprehensively deal with the subject of web | | | | effectively choose the "land" followed by an |
| designing, how to establish an e-business, or tips on | | | | attractive design or façade leading to a landing |
| various techniques available for "net marketing". You | | | | that more or less gives a good idea of what to |
| only need to type the keywords in a search engine | | | | expect inside! Once you have accomplished this entry |
| form to display millions of sources that you can | | | | point website the task becomes easier of marketing |
| browse through to become a proficient web expert! | | | | what you intend selling. |
| Internet really became a reality in the 1990s with | | | | Modalities of Setting up Websites on Internet |
| creation of the World Wide Web through a "web | | | | There are some preliminary steps you must take for |
| browser", hypertext markup languages (html), and a | | | | establishing a presence on the World Wide Web. The |
| uniform resource locater or URL - a term we | | | | first step is registering a domain followed by getting |
| extensively use in reaching a website of our choice. | | | | your domain hosted on a website. Web hosting is a |
| There was no looking back from there on! From the | | | | very important step since this can make all the |
| simple Internet Browser of the nineties to the | | | | difference between success and failure of your |
| sophisticated browsing systems and languages of the | | | | project. The third step is the obvious creation of a |
| 21st Century - the journey has been truly | | | | website as explained in the previous paragraphs. All |
| mind-boggling. In fact the study of "websites" has | | | | these procedures need to be well coordinated and |
| achieved enhanced curriculum in the field of | | | | timely executed for the venture to begin. |
| "networking" and "network technology" that has | | | | The domain registration and web hosting is quite a |
| become the basis of today's information technology | | | | specialized job and many players can be found on the |
| careers. The Internet and "website designing" | | | | Internet. Generally people choose a local vendor who |
| profession has now reached a pinnacle for providing a | | | | can be easily contacted on a 24/7 basis. There are |
| Virtual Office or a "Home" to many individuals and | | | | several global domain registrars and web hosting |
| Corporations who have established an online | | | | companies who provide excellent service at |
| presence in this complicated and alluring world of | | | | affordable rates. You should make an attempt to |
| "The Web"! | | | | research and analyze several players by reading their |
| Let us now take a quick tour of the "website" | | | | testimonials and customer comments - either on their |
| business and how you can firmly entrench yourself to | | | | own websites or in specific forums that are wide |
| reach millions of people and establishments across the | | | | spread on the Web. |
| globe - with the click of a mouse or a keystroke that | | | | Now we come to the main task of designing a |
| will literally teleport you into a fascinating domain of | | | | website. |
| the WWW. | | | | For the beginner it is suggested that a good web |
| Websites - The Why & How of Online Presence | | | | designer be employed and here a local company can |
| Websites are a concept of giving you a home or real | | | | be most suitable for personal discussions and |
| estate to market your products or services in a | | | | development. It is also recommended that you study |
| comprehensive or completely understandable way for | | | | some useful e-books and expert tips on web |
| the average Internet user to rapidly cater to their | | | | designing since these steps will help you in achieving |
| needs - what ever they may be! In this manner a | | | | the most favorable web pages. The expert web |
| "website" can be considered to be a holistic | | | | design company you choose should also have the |
| representation of what the customer really wants - | | | | services of efficient Search Engine Optimization |
| based on their real "needs"! This is the basic "why" of | | | | personnel who can ensure that your website is well |
| a website. | | | | ranked by the all important search engines like Google |
| How does one then approach the concept of using a | | | | and Yahoo etc. The algorithms now employed by |
| website in its entirety and establishing that | | | | search engines are quite different from the earlier |
| informative or profitable presence in the cyber world | | | | assumptions and one must assure that your websites |
| of Internet? What are those golden rules or axioms | | | | have adequate relevance for the products or |
| one must keep in mind to achieve the success that | | | | services offered. Just a combination of keywords or |
| many net entrepreneurs have been fortunate to | | | | key phrases is not going to suffice! |
| accomplish? Remember that the World Wide Web | | | | Your Websites are a beginning and not a conclusion! |
| and "websites" technology is like a Formula One | | | | On Internet the websites are considered a dynamic |
| racing track - fast and furious - even a bit harsh! If | | | | "work at home" or "virtual office" ventures. |
| you do not stay one-step-ahead of your visitor there | | | | Therefore you must continuously update your data |
| is nothing stopping her or him of surfing away from | | | | and information through a maintenance service |
| your website that you so lovingly created and one | | | | contract. Regular analysis of the performance helps in |
| that you consider a virtual home for yourself! | | | | modifying content and design resulting in efficient |
| Creating successful websites is not only an art but | | | | service that is always appreciated by any customer. |
| also an established science in today's world. To hit | | | | The start you made on Internet is just a beginning |
| the nail on the head we must realize that our "home" | | | | and not the end! Maintaining a high ranking presence is |
| (or should we state our "office" entry page?) must | | | | the key to success on the World Wide Web |
| have an attractive entry or "landing". This includes the | | | | whereby your enterprise can reach higher goals - yet |
| façade that must lure the visitor within the | | | | keeping the interest of your visitors for a long time |
| first second of her or his presence on your webpage. | | | | to come! |
| It includes the "art work" and content that must | | | | |