The Power of Information Technology in Business Transformation

The impact that Information Technology (IT) has ona report titled Unlocking the Computer's Profit
the ways businesses are conducted is undeniablyPotential in 1968. The report recognised the
gigantic in proportions. With the advent of theimportance of this relationship, thus urging managers
Internet, conventional methods of doing businessesto have a renewed perspective on the role of
have been altered to a great extent as evidenced bycomputers such that they should not be regarded as
the emergence of e-commerce. In addition, the evermerely data processing resources. Instead, they
pervasive use of World Wide Web for a myriad ofought to be viewed as providing the means towards
applications also triggers the growth in IT. Boundariessupporting the organization's strategies.
of time and space are transcended and "the world isThis gives rise to the distinction between Strategic
flat" now. Globalisation ensues and a corollary thatInformation System and the more operationally
follows is even more intense competition amonginclined Management Information System. Some
business entities. Such is the eloquent testimony ofexamples of Strategic Information Systems operating
the power of IT to transform businesses!at real companies include SABRE reservation system
With the awareness of such enormous influence of(American Airlines), ASAP-order entry system
IT on businesses, this naturally calls for a greater(American Hospital Supply Co), Economost order
need to focus on a firm's IT and strategicentry system (McKesson Corp.) and APOLLO-travel
management. Of particular concern is the use of ITagency reservation system (United Airlines).
on strategic management. In view of this, the role ofEssentially, Strategic Information System achieves its
Information Technology has expanded, changing itsobjectives through a number of mechanisms. Two
role as a traditional information system function tomechanisms of particular interest are reconfiguration
one that is increasingly a general managementof the information flows within an organization and
concern. Three important concepts related to thisdevelopment of inter-organizational systems that
observation should be given attention. These areextend beyond the traditional standalone information
strategic management, Information Technology (IT)system at each organization.
and Management Information System (MIS). TheOne basic concept behind reconfiguration of
descriptions that follow explain the relationshipinformation flow is that of timeliness of information.
between these concepts.This implies that the flow of information is structured
The first relationship is that between Informationsuch that data are available when they are required.
Technology and Management Information System.Consider the case of a strategic information system
The traditional view of Information Technology isdesigned to collect data on flight bookings whereby
such that Information Technology is seen as athe information is exchanged between the airline
function through which data are processed. In thisorganization and its partnering ticketing agents and
perspective, systems merely serve the informationtravel agents. By virtue of this information flow, the
needs of various managerial roles. Hardware andairline can inform the relevant ticketing agents and
software support are accordingly important for thistravel agents to modify the number of discounted
function. Strategic planning involves making decisionsseats available based on the current level of ticket
that are unstructured. Consequently, this renders thesales. As for inter-organizational systems, this is
use of information systems for such decisionsbasically self-explanatory.
impossible as the data then are only suitable forThe third relationship is that between strategic
making decisions that are structured in nature.management and Information Technology. This
The second relationship is that between strategicrelationship serves to emphasize the role of
management and Management Information System.Information Technology as one that influences the
In reference to the aforesaid relationship explainedformulation of a firm's strategy rather than merely
above, it is noted that this relationship was prevalentsupporting its operations. This is exemplified by Merrill
until the late 1960s and early 1970s. It was at thisLynch as its strategy demonstrates that IT has the
juncture of time that the need to tailor thecapability to enable the development of superior
information system to that of the organizationalsubstitute products or services. Its Cash Management
strategic planning arose. The implication is a newAccount (CMA) system shows that IT has the ability
perspective devoted to strategic management andto alter the way businesses are conducted in the
Management Information System. One proponent offinancial industry.
this relationship is McKinsey & Co, who published