| The thicket of software development firms, | | | | overselling the product. The stereotype of aggressive |
| computer companies and small businesses selling niche | | | | sales people hounding potential clients makes young |
| products makes IT sales jobs challenging for young | | | | IT sales people uncomfortable with promoting their |
| professionals. There are companies opening each day | | | | products. There is a balance to be struck between |
| that take a small part of the IT market away from | | | | excessive promotion and underselling. The best way |
| your employer. Young IT sales people face challenges | | | | to achieve this balance is practising your sales pitch |
| in selling their companyâs products without | | | | to friends, family and the occasional stranger. These |
| sounding too desperate and using too much vitriolic | | | | individuals can provide impartial views of your sales |
| language about competitors. | | | | pitch and give you notes on how to find the right |
| One of the tendencies that IT sales people need to | | | | balance. |
| avoid is soft-selling a product out of fear of | | | | |