Social Bookmarking - Making the "Net" Work

Networking offers so many options that it's hard towebsites is delicious, more commonly seen by its
know where to focus. You have attendedweb address del.icio.us.
workshops, seminars and conferences to chit-chatWhat is del.icio.us?del.icio.us is a collection of favorites
and hand out business cards. You have joined- yours and everyone else's. You can use to keep,
traditional networking business groups to attract newshare and discover links to your favorite articles,
business and develop long-term relationships aroundblogs, music, reviews, recipes, and more.
breakfast, lunch and/or dinner meetings. You usedThese favorites are usually public, and can be saved
social networking sites to connect with variousprivately, shared only with specified people or groups,
groups you lost touch with from college to formershared only inside certain networks, or another
colleagues.combination of public and private domains.del.icio.us
Now that you have mastered these options youlets users see others' link collections. If a user finds
must find new ways to promote your businesssomeone's list compelling, she can subscribe to it then
interests and get noticed. Why not use "socialbe notified when more bookmarks are added to it.
bookmarking" for networking your business?This process combines technology, networking,
Before you can understand how to use it forrelationship building, grass-roots marketing, and follow
networking you must understand what it is and howup.
it works.What can it be used for?
What it is?Here are examples of networking you can do with
Favorites or "links" you want to remember and/orsaving bookmarks on del.icio.us:
share organized and stored (bookmarked) on a- Businesses - create a tag for your business,
website.partners and affiliates.
How it works?- Products and Services - find existing tags with
Keywords (called a tag) chosen by you describing thenon-competing and competing products and services
favorite or "link".then add yours.
So instead of saving your bookmarks on your PC in- Collaboration - use a shared account, special tag, or
folders you can save them online. As an addednetworks to collect and organize bookmarks that are
benefit, using this technology allows you to accessrelevant -- and useful -- to the entire group.
the favorites from any computer and addMake the "net" Work, be creative, you must take
bookmarks from anywhere.action to get noticed.
One of the most popular social bookmarking