Rogers Wireless Ends System Access Change

The nation's biggest wireless company, RogersIn apparent preparation for the competitive
Communications Inc, has eventually made a decisiononslaught, Rogers ditched the system access fee at
to kill off its controversial $6.95 system access fee,its discount Fido brand last year. In a similar way, the
but subscribers shouldn't hold their breath waiting fordiscount types of Bell and Telus - Solo and Koodo,
a less expensive monthly bill.respectively - don't charge their customers system
As of Oct. Five, plans offered to new Rogersaccess costs.however [*COMMA] the carriers have
Wireless subscribers will replace the charge with aso far been disinclined to dump the costs for their
new central authority regulatory recovery fee thatmain brands. Telus currently charges customers $6.95
ranges from $2.46 to $3.46 every month, dependingeach month while Bell charges between $6.95 and
on the province.$8.95.
At the same time, Rogers will raise the basic price ofSuch fees are the subject of a class-action legal
its plans by $5 and throw in three free-callingaction that was certified by a Saskatchewan court
features, which the company claims is an $11 worth.last year. The suit disagrees the charge was
Liz Hamilton, a spokeswoman for Rogers, announcederroneously presented to subscribers as a state tax,
the new billing structure is a scheme to offerwhich hasn't been the argument for decades.
customers more clearness on their monthly bills.Carmi Levy, an independent technology analyst,
'What we are going to be breaking out is what you'llexpounded Rogers' decision to replace an opaque fee
be paying for your wireless services and what youwith a more certain one is likely based totally on the
pay for government charges, which will vary bynotion that it will be simpler for customers to
province.'swallow.
Hamilton said the carrier will spell out the new fee'The more clear you can make it to customers what
breakdown on its internet site and clarify that it's notgoes into a monthly fee, the bigger the chance they'll
a fee Rogers is mandated to gather on theaccept the fee,' he claimed, noting that gas stations
government's's behalf.and airlines have broken out government charges in
Rogers' move comes as several new wirelesstheir pricing for a long while.
corporations - Wind Mobile, Public Mobile and DAVE'But let's not make any bones about it, you are not
Wireless - prepare to enter the market in thegoing to finish up paying less at the end of the day if
approaching months with promises of less expensiveyou're a Rogers customer.'.
rates and better customer service.