| If you are in the MLM or network marketing business | | | | they join your downline that's a bonus. |
| and you want to start using the attraction marketing | | | | Many network marketing companies have training |
| strategy, you should know that you can make or | | | | courses and information that is usually only sold to |
| even break your marketing company. What you | | | | distributors of the product. But providing free content |
| need to ask yourself if you have what it takes to | | | | can produce high quality leads, which gives you the |
| attract people in terms of training. | | | | opportunity to charge for additional information and |
| Even if you are selling lots of products every month, | | | | training and filters out more qualified prospects for |
| you may be very frustrated because you don't know | | | | your business opportunity. As well, if you're making |
| how to use selling methods to sponsor people into | | | | more money up front you can expand quicker. |
| your business. You may be searching for advice | | | | Good marketing practices include offering people |
| everywhere and still not having the success you | | | | good training material even before you talk to them |
| desire. The fact is that if you look at top performers | | | | about your business opportunity as this makes you |
| they are marketing on-line, and I said marketing- not | | | | sought after by people who need help. It all boils |
| selling. | | | | down to if you don't have the training to give people |
| There are many differences between marketing and | | | | a reason to look for you, they will look for someone |
| selling. Selling involves all these special phone tricks, | | | | else. Believe me, there's many others who are happy |
| gimmicks and awe inspiring closes that you may have | | | | to make the money. So learning everything you can |
| been taught to use by an upline or sponsor. | | | | about network marketing is essential. |
| However, this is not marketing. The key to | | | | Learning all you can is important to credibility as well |
| marketing is not really what happens when you talk | | | | because credibility is everything. It's hard to influence |
| to someone, but the process or 'pre sell' that | | | | people if you're not credible and most people don't |
| someone goes through before you even speak to | | | | take network marketers seriously. The more |
| them. | | | | perceived effort it takes to provide information and |
| If you have the training, you can create your own | | | | content, the more credibility you have. Once your |
| how-to articles, newsletters, videos, podcasts and | | | | content production process is under way, you can |
| that will get circulated all over the web. This is key | | | | begin to generate more customers and more leads. |
| because it positions you as an expert and helps you | | | | Create articles, videos, a blog, a squeeze page, a |
| market your product or service. Just consider all the | | | | website, a special report, email marketing and finally |
| effort you spend chasing people around, leaving | | | | your own product. |
| messages, and wondering if they're even going to be | | | | Most people imagine that you have to have a |
| interested in joining your downline. It's a lot easier if | | | | computer degree to do business online. But you don't. |
| they just pay for your product up front, and then if | | | | You just need the proper training. |