Redefining the Role of Digital Women in the Service Sector

 reduction in this sector. The value added services like
Redefining the role of Digital Women in the serviceCall waiting, Caller identification, automatic response,
sectorCall divert   and SMS have facilitated Women to
 work with technology.
 2. CALL CENTERS – Another area with large
 employment potential is the operation of call
 centers.  Women are recruited   to answer
 customers’ queries, listen to their complaints and
 provide solutions.  Their knowledge, skill and quick
 response helps to make their career in this sector. 
 Appropriate training with basic Information
 Technology knowledge is required for a Woman to
 acquire such jobs.
By3. MEDICAL TRANSCRIPTION – An Information
 Technology enabled service called medical
 transcription service has emerged in the last few
Ms.R.Thamaraiselviyears.  They mainly require Women only to read the
Coimbatore.prescriptions and case histories of Doctors, to
Email:understand the medical terms and key them to make
Redefining the role of Digital Women in the servicea readable copy.  It requires women with
sectorknowledge, training, skills and good language for such
Ms.R.Thamaraiselvi[1]technology based services.
                 With the advent of the4. PRINTING & PUBLISHING – The new career
information age, Information Technology has becomeof E- books, E-Journals, E-publishing and
a potent tool for the economic growth andWeb-designing are popular in the present scenario. 
empowerment of people.  It provides promisingIt appears to be convenient, paper-less, quick in
career opportunities in every one’s day to dayservice and also research oriented in its function. 
life, especially WOMEN.This process is lead by women with computer
               Information andknowledge and skill towards the laborious work
Communication Technology is the leading industrialrelating to printing and publishing.  World - wide web
sector that is attributed to high literacy rate, ability topages are created through technologies used by
communicate and high level of skills too.  Thesewomen in various parts of the globe.  They make
attributes are closely associated to Womenattractive, interesting and informative too.
professionals and thereby fitting appropriately into5.  HEALTH CARE CENTERS – Many hospitals
any Information Technology related work lives.  Itare modernized and provide all kind of special services
has tremendous impact on their working styles,under one roof using the latest technologies in
working environment and also improved   theirmedical field.  Apart from doctors and surgeons,
quality in performance.there large numbers of technical assistants working
               Everyday newer opportunitiesat Laboratories, scan centers, radiologists, pharmacy,
are created rapidly for the growing Womenresearchers using electronic instruments along with
generations in the Information Technology relatedtheir medical knowledge and acquired skills.  They
applications.  The specialized applications ofseem to be successful even as dieticians and
Information Technology and Careers, which arepsychologists using electronic media for interacting
emerging to provide services using these applications,with their customers for remedial measures.
are called “IT ENABLED SERVICES6.  TRAVEL & TOURISM – Tourism is one of
INDUSTRY”.the popular industry that is gaining significance all over
            Today, one of the optimum usersthe world.  Women have fixed careers in this
of Information Technology in any economy isindustry also to serve the customers through
Women.  Their dependency on technology for theinformation Technology in promoting, distributing and
work force and efficiency is highly increasing. even interacting to their best.  They use the skills of
Technology has paved way for the growth andcommunication and technology together in order to
development in every woman’s life.  The careersurvive with their responsibilities.
opportunities emerging in the Information Technology7. ENTERTAINMENT -  Women are also found in the
enabled service sector are broadly classified asentertainment sector like Media, Ad agencies, Theme
follows:parks, Movie, photo studios, fashion designers,
1.  RAILWAYS – The use of technology in ticketmodels, animations, artists and other talent oriented
bookings, checking, cancellation processes are noareas.  The take the maximum advantage of the
more tedious but faster.  Even through internet it isinformation technology in their work force and try to
manipulated effectively with full particulars. Theimprove their performance through creativity in
network of the railways are widened to an extenttechnology.
that women with electronic and computer8.  CONSULTANCY – Presently, Women are
qualifications are well placed at their convenientslowly emerging into consultancy in the areas of
regions throughout the economy.recruitment, selection, family oriented, legal, technical
 and sales & advertising.  With minimum knowledge
1. AIRLINES – Similarly, the next largest serviceand higher skill with usage of information technology
sector that uses information technology for itswomen are able to perform well in consultancy
customers is the airline industry.  They are widelyprojects.  They are making-up their career on their
spread everywhere in the globe.   Many Womenown through effective means of technological
with good personality, communication skills andinnovations.
computer qualifications are placed in this sector.  
They facilitate quick transmission of information1. OTHERS – The other types of careers meant
about arrivals, delays and departure of the vehicles.for professionally qualified women are Systems
Also provide their knowledge in bookings, cancellationanalysts, Programmers, Embedded System Designers,
and customer relations through computers in the dailyVLSI designers, DSP programmers, Network
routine. professionals, Quality Assurance Professionals,
2. BANKING – Today Banking is made easyCustomer support professionals in installing hardware
through technology at anytime and anywhere.  Theand software and Trainers of all levels providing
recent facilities like credit cards, debit cards, ATM,knowledge and create awareness with the help of
Western money transfer, teller system and e-bankinginformation and communication technology.
are made possible only through the great number of Henceforth, Information Technology can offer
Woman with computer applications.  They make thesignificant opportunities for women and exists as an
services simplified and speedup the transactions toimportant tool in meeting Women’s needs.  It
the customers using technologies.also provides them access to use resources and
3. INSURANCE – Information Technology hasprove their skills in the competitive digital society. 
completely transformed the way insurance in handledHowever, their ability to use the advantage of these
now.  Through technology,  the Woman employedopportunities is contingent upon the factors
in both Public and Private companies are providingenumerated below:
quick and valuable services to their clients.  TheØ  EDUCATION relating to technology to develop
defaults are minimized and with effectiveknowledge and skill for using the newer versions of
communication the customers are well-treated.information technology
4. HOTEL INDUSTRY – With business going globalØ  INFRASTRUCTURE to increase the facilities and
and travel increasing manifold, the demand forextending the access to the communication and
Women in this service sector is growing. In this digitalinformation technology area
era, communications, arrangements and the bestØ  POLICY concerned with the issues affecting
facilities are provided to the satisfaction of thewomen to adopt technology in their mode of work
customers. Women are absorbed in this industry forØ  AFFORDABILITY to every woman in the digital
their attributes of elegance, interpersonal skills andsociety for reaping the benefits from Information
environmental knowledge.  No wonder they maketechnology and also to overcome the constraints
the hotel industry a great success with the help ofidentified among women.
information technology. Therefore, it is imperative to take necessary steps
5. EDUCATION –Education has beento ensure that each and every woman in
revolutionized as a result of Informationtoday’s digital era avail the growing opportunities
Technology.  The right content and right delivery ofin Information and Communication Technology
message in this area are made, updated, indexed,industry.  More number of Women should be allowed
retrieved and disseminated through Women withto be exposed to the changing current trends in this
technological background. sector.  Women can boost their ability to process
The students are instructed in an interesting andthe information with speed and accuracy as per the
consistent way through very many Womenrequirements in this digital revolution.  Information
facilitators only.  They make it reachable to any partTechnology is an integral part of any human life and
of the globe using technologies.  Most of thewhy not WOMEN revolutionize the way of their lives
education in this digital era is possible throughand work through the application of information
electronic and communication media and it istechnology?
processed by the women. 
1. TELECOMMUNICATIONS - For several decades,BIBLIOGRAPHY
the telephone operators and receptionists were tend 
to be only Women.  Even now, with the discoveryØ  BOOKS
of pagers, mobile phones, internets, fax etc.  1)   Managing Information Technology by Bhushan
demand for women in such kind of services areDewan, 2002 edition, Vikas Publishing House Pvt. Ltd.
enormously growing.   They have the ability to2)   IT Tools and Applications by M.L.Singla &
communicate excellently, appropriately and alsoAshwani Kumar, EXECEL Books Pvt. Ltd. 2003 edition.
timely.  Telephone exchanges have been made3)  Introduction to Information Technology by
digital to serve the increasing population in everyV.Rajaraman, 2003 edition, Prentice Hall Publication.
nook and corner resulting in efficiency and cost