| You've heard the phrase "the brand that is you." | | | | approach is the easiest and fastest way to uncover |
| There are no shortage of books and articles that tell | | | | your brand-other people will actually give you the |
| us we need to understand our brand. I surely liked | | | | words you can use. |
| the concept of having a brand, but didn't have the | | | | Identify your brand first. |
| faintest idea how to figure out my brand. | | | | Every element of your job search, especially your |
| Ditch the pitch: No elevator speeches here! | | | | networking, should be based on your brand. And |
| By the way, you might be thinking your | | | | everything can be structured to support your |
| "brand"statement is your elevator pitch. I think the | | | | brand-your unique selling proposition. It's Marketing |
| time has come to get rid of "elevator pitch." Most | | | | 101, and it's what will separate you from all those |
| people, including me, never really did come up with a | | | | looking for a job just like the one you are looking |
| good one anyway. | | | | for-your competition. |
| I don't know about you, but my elevator pitch | | | | When you can say what it is that makes you unique, |
| needed 55 floors before I got it all out. Not effective | | | | you sound professional, unique and confident. That |
| at all. And a little embarrassing for me, needless to | | | | makes it easier for people to recognize leads for |
| say. And probably painful for the listener. | | | | you, and to remember you when they are talking to |
| So what if you could do an easy and fun exercise to | | | | other people. You'll actually have other people helping |
| uncover your brand. And what if it was a way to do | | | | you expand your job search. |
| some low pressure networking/relating, perhaps with | | | | Tip to try:Uncover your brand and base everything in |
| some people you haven't talked to for a while? That | | | | your job search around that message. |