Digital Signage - Recession Proof Advertising

In times of recession there are always thosecompared with traditional means. It was only when
industries that continue to thrive or even boomuniversally-accepted methods of measuring the size
during the economic downturn. During the last largeand quality of internet audiences arrived that internet
financial downturn in the late 1980's and early 1990'sadvertising became the phenomenon it is today.
the boom in PC technology thrived with successesCurrently digital signage has found a multitude of
like Microsoft forging new multi-billion dollar industries.applications including:
The current financial difficulties are no different and- Public information - for news, weather and
while many manufacturing and financial industries areinformation (such as fire exits)
struggling there are new industries and technologies- Internal information - corporate messages, health
that are not only still thriving but expected to grow& safety, news, etc.
substantially in the coming years.- General Advertising
Digital signage is one such technology with analysts- Brand building
predicting a growth of 33 per cent over the next- Influencing customer behaviour
twelve months and sales are expected to continue- Enhancing customer experience
to grow over the coming years as more and more- Entertainment and enhancing the environment
people realise the benefits of what is a brand newThe uses of digital signage is expected to grow with
and little understood advertising medium.more and more applications being found for this new
It has been argued that the current state of themedia particularly as all-weather LCD enclosures and
digital signage market is very similar to when theindustrial display enclosure are designed allowing digital
internet was in its infancy when it was not widelysignage to be used in literally any location.
accepted as an effective advertising medium when