| web site maintenance is normally undertaken by it's | | | | handles most of the technical maintenance related to |
| own IT or EDP division or by an external agency | | | | your web site. Most hosting companies give you a |
| specializing in this area of information technology. | | | | limited access to your web server using a web-based |
| The risks could arise from so many unethical and | | | | control panel. The most routine part of server |
| untoward practices on the internet propagated by | | | | maintenance is that you may be required to monitor |
| destructive hackers or intellectual property thieves. | | | | disk space, data transfers and efficient performance. |
| Company web site maintenance is a relatively new | | | | Doing so will ensure that your web site is performing |
| concept and practice covering the following areas: | | | | at proper and efficient performance levels. This part |
| Content Updates: This function deals with updating | | | | of company web site maintenance is relatively easy |
| the current content including company information, | | | | and is a periodic chore. |
| personal information and any other textual content of | | | | Content Archival: If your company has dynamic |
| the web site. Content update may also include | | | | content and it changes constantly like e-zines, portals |
| insertion of new graphics within the text, especially | | | | or news sites, you must put in place a mechanism to |
| for sites that publish regular articles or columns. The | | | | archive older content and make sure that it is |
| content updates usually depend upon the industry in | | | | available on upon request. These kinds of web sites |
| which the company operates, design of the website | | | | are usually database driven and one needs to be |
| and the variety of audience it addresses. For | | | | updated on data driven technologies to efficiently |
| example, if the company is a newspaper publishing | | | | perform this part of company web site maintenance |
| company, updates may be daily or hourly or if the | | | | operations. A requirement of specialist is not ruled out |
| company is a BPO, updates may be needed on a | | | | since this is a time consuming and a seriously |
| weekly basis. | | | | responsible job profile in company web site |
| Traffic Report Analysis : To assess the success of | | | | maintenance industry. |
| your web site and to evaluate the same, the traffic | | | | Link Validation: Link validation is a typical part of all or |
| needs to be measured. Traffic is the amount of hits | | | | most company web site maintenance services. It |
| your web site receives from various sources on a | | | | includes microscopic scanning all the pages of the |
| day to day basis. Analysis of these reports and their | | | | company web site to ensure that there are no |
| outcome affects the company web site maintenance | | | | non-working or dead links. Several software programs |
| function highly. Since these reports will tell you what | | | | are available that do this automatically by reporting |
| pages of your site are more popular and which kinds | | | | any dead or missing links at the end. It may be easy, |
| of people visit it. Revamping the site as per these | | | | but a very essential part of company web site |
| reports will greatly help in ensuring that your | | | | maintenance. |
| company web site is promoted properly. | | | | Link Popularity : In a bid to popularize your company's |
| Image Optimization: Images on your company's web | | | | web site, it has to be marketed in such a way that it |
| site occupy most disk space. Optimizing these images | | | | should be placed at the top of search engines. This |
| is one way of making sure that they load faster on | | | | practice is also called search engine optimization and |
| the visitor's browser's page. Therefore image | | | | link popularity becomes very important in search |
| optimization is a major part of company web site | | | | engine placement. In short link popularity is the |
| maintenance because it directly affects the loading | | | | measure of the number of incoming and outgoing |
| speeds and performance of your web site. Image | | | | links on your website. The more links your company |
| optimization is normally done during the initial site | | | | web site has, the better it will rank in search engines. |
| design but when you add new graphics to your site, | | | | Therefore, this also underlines the importance of |
| they have to be optimized again to ensure that they | | | | company web site maintenance in regard to link |
| load faster in the browser. | | | | validation. |
| Web Site Promotion: After your company has | | | | Layout Changes : This new dimension of company |
| uploaded and launched the web site through | | | | web site maintenance is really not a maintenance job, |
| necessary fan fare, the question of marketing your | | | | but is a revamping job. It is important that the |
| web site comes into the picture. This is also known | | | | differentiation between content update and layout |
| as web site promotion which is simply marketing. | | | | changes comes to the fore because content update |
| When you open a new store front you need to have | | | | is just changing the content as per time or incidents |
| a plan or a way to attract potential and new | | | | and is a regular part of the company web site |
| customers. Your company's website, if made for | | | | maintenance process, whereas layout changes are |
| promoting business, is an electronic storefront, | | | | not typically included in most company web site |
| therefore the same policy applies to a web site. The | | | | maintenance packages. Layout changes are changes |
| objective of creating a web site was to share | | | | to the overall design and structure of the web site or |
| information with the rest of the world. But the world | | | | a particular page which may include addition of new |
| will never know that your site exists if you don't | | | | graphics, re-designing or enhancing existing such as |
| inform them. Using simple web site promotion | | | | adding flash movies or sounds. |
| techniques and tools, a marketing campaign can be | | | | The objective of any company web site maintenance |
| put in place which will drive constant flow of visitors | | | | program is to keep the web site appealing, |
| to your site. | | | | up-to-date and to attract and retain visitors. |
| Web Server Maintenance: A web server is the | | | | Company web site maintenance is a full-time and |
| computer where your web site resides. Unless your | | | | highly responsible job, especially for web sites that |
| company has a very hi tech IT installation consisting | | | | have constantly changing content. Also, being a very |
| of data center or intranet, the chances are that the | | | | highly technical job, a lot of software tools have |
| web server space has been leased form a third party | | | | come up to automate the process, but the |
| and you have remote access to it. The hosting | | | | uniqueness of each web site does not aid the |
| provider, or the company that leases out space for | | | | automation fully. |
| your web site, owns and manages the data center, | | | | |