| Wednesday marked the changing of the guard in | | | | valuation at $153 billion. "The battle has shifted from |
| tech: "Wall Street has called the end of an era and | | | | Microsoft against Apple to Apple against Google," said |
| the beginning of the next one," writes the NY Times. | | | | Tim Bajarin, a technology analyst who has been |
| "The most important technology product no longer | | | | following Apple since 1981. "Apple has a significant |
| sits on your desk but rather fits in your hand." Apple, | | | | lead. But Google is going to be a powerful |
| considered an innovation pioneer, surpassed Microsoft | | | | competitor." |
| as most valuable tech company, on Wednesday. | | | | At Sparxoo, we've tracked Google's rise against |
| Wall Street valued Apple at $222.12 billion, slightly | | | | Apple in the emerging mobile ad, TV, tablet, app and |
| higher than Microsoft at $219.18 billion. Apple is also | | | | smartphone markets. |
| catching up to its arch rival in revenue with $42.9 | | | | Anticipation for an epic battle came to a head, when |
| billion and $58.4 billion, respectively. Steve Jobs, | | | | Google made an historic milestone of surpassing |
| Apple's CEO, declined to comment on the milestone, | | | | Apple's iPhone with its Android OS in global sales in |
| but Microsoft's CEO, Steve Ballmer, shared his | | | | early May. Android placed number two in the |
| thoughts: "No technology company on the planet is | | | | smartphone market with 28 percent share, slightly |
| more profitable than we are," while touting | | | | behind RIM's number one position at 36 percent and |
| Microsoft's cloud computing strategy. | | | | ahead Apple's 21 percent. |
| Ballmers arrogance might be blinding him to an | | | | Google and Apple are also competing for the $600 |
| incredible paradigm shift in tech markets. In an age | | | | million mobile ad market. The FTC greenlighted |
| where innovation drives consumer desire, Microsoft | | | | Google's $750 million acquisition of AdMob, giving it a |
| has fallen by the wayside by maintaining the status | | | | 21 percent market share, compared to Apple's 7 |
| quo while Apple has fueled that desire with such | | | | percent. |
| game-changing products as the iPod, iPhone and iPad. | | | | Apple now shares the same consumer platform with |
| Consider every new market Apple explores, it | | | | Google. The search giant gets the consumer market |
| explodes on the scene with a new perspective its | | | | just like Apple: both fuel consumers' desire for |
| peers seem to lack, and soon follow. As Apple | | | | cutting-edge, game-changing gadgetry... |
| pushes for a leadership position in consumer markets | | | | |
| with new innovations, like the iPad, Microsoft needs | | | | To read more about Apple surpassing Microsoft, go |
| to get wise, fast. | | | | to Sparxoo, a digital marketing, branding and business |
| Among its peers Apple faces only one other major | | | | development blog. |
| threat: Google, slightly behind Microsoft and Apple's | | | | |