How to succeed in your career


 

THE NEWSLETTER EXPLOSION! How To Write A Newsletter Without Doing ALL The Hard Work! By Michael Gree

Newsletters have become an increasinglycomparison  shame  it  just  isn't  true!
popular way tocommunicate and it isn't hard
to  see  why.You see a magazine editor probably has a
sub-editor, aphotographer, a picture editor
Back in the days when printing was the onlyand a number of reporters orfeature writers.
method of publishinga newsletter, the rulesThey probably still complain that they are
were  different.badlyunder-resourced. But they are not
compared  with  you  of  course.
The production costs (print & distribution)
were high and thisexcluded many people fromSo you've got to learn a few shortcuts!
producing  their  own  newsletters.Here's  one  to  start  with:
But with the Internet and Email, the rulesCONDUCT  AN  INTERVIEW  AND  TAPE  IT.
have  completelychanged...
Get hold of a key member of staff, head of
Nowadays newsletters are incredibly cheap tothe sailing club,whoever is appropriate to
produce anddistribute over the Net. This factyour newsletter. Tell them that youknow that
has led to an explosion inthe number ofthere's an audience out there who would just
titles. And whilst it's impossible tolove tohear about his/her views and that
knowprecisely, one recent credible estimateyou're coming down to do aninterview (this
said that there arebetween 3 and 400,000can  be  done  over  the  phone  if need be).
newsletter titles published on the weband via
email  each  month!Now set your Voice Recorder, Answering
Machine or Dictaphonerunning and ask the key
OBSCURE INTEREST GROUPS NOW HAVE THEIR OWNquestions you know your readership iswaiting
NEWSLETTERSto  hear  the  answers  to.
The ultra low cost of producing a newsletter,Remember to ask the open ended questions.
combined withthe global nature of theThose are the onesstarting with; who, what,
Internet, has meant that any bandof peoplewhy,  when,  where  and  how.
with an obscure minority interest can now
viablypublish  their  own  newsletter.Remember you want to keep the content as
interesting aspossible. And there's nothing
Hence most Internet newsletters have amore interesting to the readerthan hearing
distribution of lessthan a thousand and manyabout something that answers a problem that
have  memberships in the lowhundreds or less.theyhave. So keep the interview rich in
problem solving andbenefits and you can't go
THOUSANDS  OF  NEW  NEWSLETTER  EDITORSfar  wrong.
But the explosion in newsletter titles hasWhen you've finished the interview off you go
led to a wholeband of first-time newsletterwith say 20-30minutes of recording and your
editors.job is simply to play it backand write it
out,  editing  as  you  go.
Many of them are home based. Nearly all of
themunder-resourced for the writing taskGood  luck,
ahead.
Michael  Green
So here's one useful tip that during my
lengthy newsletterediting career, I've used© How To Corporation. All rights reserved.
successfully  many  hundreds  of  times.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I  call  it:~~~~~~~~~~~~~~
"How To Write A Newsletter Without Doing ALLThe author Michael Green has developed a
The  Hard  Work"TOOLKIT  called
One of the greatest challenges for any"How To Write A Newsletter". It comes
newsletter editor is notas the job titlecomplete withhundreds of Copyright Free
suggests 'editing', but finding or producingArticles,  DTP  Templates  a  How  To
thecontent.
Manual and lots more. A must for all
Some people view newsletter editors in theNewsletter Editors!
same light as magazineeditors. Nice



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