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Article #115: Finding Phone Answers For The Very Small Business

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Chris Brennan expensive, proprietary phones.
Start-ups, small growing firms and even Limited Small Business Solutions
home-based businesses are underserved by So where are small companies without
the telecommunications industry. But phone systems getting their voicemail?
there are telephone systems that fit if How are they handling incoming calls? How
you know where to look. do they integrate teleworkers and mobile
workers? They may use Centrex services;
While galloping technological telephone company voicemail and separate
advancements have ushered in amazing new lines for each phone user, which add a
features and inversely lower prices for big boost to the monthly phone bills.
most office equipment, full-featured While telephone companies all over the
phone systems have remained largely out country are all too happy to offer
of reach for small companies. You can increasingly complex business services,
afford a photo-realistic slimline desktop the additional billing can add up over
color printer now for a fraction of what time to prohibitive levels.
it cost just a few years ago, and you can And there's no real integration with
beam your appointment book back and forth offsite workers other than simple call
from your wristwatch to your laptop for forwarding. The proliferation of cell
under a hundred bucks, but the prices of phones in the majority of small
telephone systems have not decreased at businesses has, paradoxically, made
the same rate. Most small companies are staying in touch with customers and
forced to cobble together telephone collaborators even more difficult.
solutions with a combination of Businesses have to give customers and
multi-line telephones, answering machines co-workers different phone numbers for
and costly monthly telephone company the office and mobile phones, each with
services. separate voicemail systems, both of which
True phone systems are far more powerful, are costing the company extra money every
offering flexible automated call month.
answering features, call messaging and Finding Phone Systems that Fit Small
call routing that can improve a company's Business
professional image, control communication Not all of the news is bad, though. A
costs and increase connectivity and select few companies have realized that
responsiveness. the very small business is underserved,
It is widely acknowledged that small and they've been producing small business
business is the engine of job creation systems that make sense. There are
and economic health today. With a excellent systems to be had in the
sophisticated, mobile workforce and market, if you know what to look for. The
limited resources for dedicated phone smart new generation of small business
answering staff, small business needs phone systems have all of the features of
advanced phone systems as much as its their larger counterparts without the big
larger counterparts do. Yet according to business prices.
a recent Yankee Group study, 58 per cent When shopping for a system, look for the
of small firms in the United States don't ability to easily install and configure
have a phone system at all. More than 5 it on your own. Installation can cost a
million businesses have fewer than 20 significant percentage of the total cost
employees, so there's a big market for of traditional phone systems.
phone systems, but the leaders in the User-configurable systems allow you to
phone industry have never been able to control the way your phone system works
produce products to fit the bill. without having to pay the manufacturer or
Why? The answer lies in the size; small a third-party technician to do it for
business is too small for the big you. The best of the new small business
traditional telephone systems, and the phone systems enable you to do it
scaled-down solutions that the industry yourself and save.
has produced so far still have price tags Another important feature to look for is
that are too big for small business cell phone and remote phone integration.
budgets. Big phone systems just don't If you have teleworkers and mobile
work for very small companies, and the workers, you need to be able to
fewer the phone users, the more difficult collaborate smoothly without giving out
the fit. dozens of different numbers to your
Private Branch Exchanges clients. There are small business systems
Large corporations use Private Branch on the market that can connect all of
Exchanges, or PBXs, which allow many your phones through one central system
phone users to share a system with fewer with one number.
telephone company lines, based on the Expandability is crucial too. Make sure
idea that not everybody uses their local that the system you buy today can grow to
phone extension at the same time. accommodate the changes in your company
PBXs inherently offer the best telephone tomorrow. And the changes in the industry
system functionality available. As anyone - with the emergence of Voice over IP
who has ever worked in a corporation technology and new advanced Internet
knows, PBXs handle calls impressively telephony services, your phone system
with features such as ring groups, call needs to be ready to connect to the IP
cascades, auto attendants, voicemail and network while maintaining your
more. But PBXs have traditionally been connections to the traditional telephone
massive systems for thousands of users. network. Look for hybrid systems that are
When PBX manufacturers started to turn built with SIP standards to ensure
their attention to small companies, they compatibility and avoid obsolescence.
found it difficult to scale the concept One promising entry in the field is the
down. The big companies that make PBXs TalkSwitch system by Centrepoint
are not focused on very small business, Technologies. TalkSwitch is a hybrid
so they don't fully understand the space. phone system that offers IP and
The result has been a little like a major traditional telephony, and it's designed
auto manufacturer stripping a car of two specifically for businesses with as few
of its wheels and most of its body and as one and as many as 32 phone users per
then trying to enter the bicycle market; location. Available online and through
the results are ungainly and overly resellers, system integrators and
expensive. Small business phone systems interconnects, the compact, user-friendly
from the major PBX manufacturers tend to TalkSwitch is a prime example of the next
be intimidating and difficult to use, wave of systems that provide the power of
difficult to install and usually require PBX at prices that small business can
technical staff or consultants and afford.






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