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Article #321: Career Success - Why They're Just not That Linkedin to you and What to Do About it

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Not "feeling the love" that is supposed If you're lucky, they'll just ignore you.
to come from networking on sites like Multiple times. Your feelings might get
LinkedIn? You're not alone! It's not easy hurt, but at least you won't score any
to "get connected" successfully penalty points.
regardless of how many people tell you If you are thinking of adding them to
LinkedIn is the holy grail of your network, make no assumptions. Test
professional networking. the waters offline before issuing an
Here's how to minimize residual damage to invitation to connect to be on the safe
your self-confidence and sense of worth side.
when they're just not that "LinkedIn" to In the middle is everyone else. They may
you. or may not know you but, if you can get
1. It's Not Who You Know, It's Who Knows up the courage to send an invitation to
You! connect, there is a 50/50 chance they'll
LinkedIn advises connecting only with accept if for no other reason than you
those you know and trust. Which is great look like someone they really should know
if you know a lot of people. Not so great (or at least give the appearance of
if you're looking to meet new folks to knowing) or because they actually do know
expand your network which is how most you and have decided to give you that
people are "sold" on the system and why "virtual seal of social approval". Others
they are using it to begin with. may accept because they have an agenda of
Who needs another time-consuming their own to pursue and you look like
networking tool to stay connected with someone they can safely approach with it
people you already know? You have a sooner or later.
relationship with them and probably keep Then there are the people who send you an
in touch regularly via other ways and invitation to connect with them. Now you
means. get to decide who's in and who's out.
Don't be surprised if you find people you What's your standard "acceptance"
know on LinkedIn, issue an "invitation to criteria going to be?
connect", then don't hear back from them. 3. Make a More Memorable First Move!
If you look closely, you may find they You can approach people you don't know on
set up their profile a long time ago, LinkedIn but if you just send the
never did much of anything with it, and boilerplate text provided for an
aren't all that active in LinkedIn anyway invitation to connect don't expect many
(if at all). Not much of a problem then. acceptances. Send a personal message;
What is a problem is when these same give them a reason to want to connect.
people respond to your invitation with a You'll be much more successful.
"Doesn't know" tag. Get enough of these 4. Tell a Better Story!
and LinkedIn will ban you forever. Ouch! Just how "attractive" are you on screen?
2. It's Not Who You Know, It's Who WANTS LinkedIn is not a "meet market" for
to Know You! professional socializing. In fact, they
LinkedIn has a defined social hierarchy. only recently started letting members
Don't act surprised. Every society has a post photos on the site. But don't expect
"pecking order"; this one just happens to to see much "action" in the networking
be online. game if you haven't put much effort into
At the top of the hierarchy is the "open your web presence.
networkers". They call themselves LIONS Your professional profile tells a story
(for LinkedIn Open Networkers). They about your connection worthiness. You
typically have hundreds, if not thousands still have to "sell" yourself if you want
of connections and advertise their to make decent connections; your
openness to connecting with anyone. This "rejection" percentage will be high if
does not mean you don't have to check you don't do a good job of it.
their profiles; your "invitation to 5. Go for Group Gold!
connect" can still be rejected. But it Does your profile read virtual
does mean chances are good they'll accept wallflower? Check to see if you meet the
thereby making it possible for you to criteria of specific groups or
grow your network by connecting to them. associations. Then make group connections
The downside is you're not likely to have and display your badge of acceptance
a lot in common with a LION (unless (group label) on your profile. Depending
choosing them wisely) which could make on the label, your "connection"
building ongoing relationships harder. attractiveness could increase many times
At the bottom of the hierarchy are the over.
"closed networkers". These folks accept When using social networking tools like
invitations to connect based on LinkedIn don't take anything that happens
highly-defined known-only-to-themselves or doesn't happen in cyber-space
criteria. Approaching them is very risky. personally. We all hunger for belonging,
Even when you know them, worked with acceptance, validation and love; it's
them, and possibly are even close just more productive to look for these
personal friends with them, they still things in places other than online.
might reject your invitation to connect.






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