| Building a business or creating a successful | | | | merely adequate attention to the rest of the |
| marketing network is an equal portion of art, | | | | business. Thus, the second strategy is the |
| science and innate talent. This will explain | | | | creation of a large pool of qualified leads. |
| why some folks with almost identical business | | | | For some, this may refer to customers while |
| setup and opportunities will succeed beyond | | | | for others this may pertain to a group of |
| their wildest dreams while others will fail | | | | individuals who will become a down line. Much |
| miserably, even if at the onset they appear | | | | has been written about lead generation but |
| to have similar results. While there is no | | | | remember that you do not want indiscriminate |
| surefire foolproof way of guaranteeing | | | | leads but instead must have qualified leads. |
| success, there are three strategies for | | | | |
| successful business marketing and of course | | | | Eschew the net approach in favor of the hook, |
| profitability. | | | | line and sinker approach. In the first |
| | | | instance you might rent a meeting room and |
| 1. The very first step, interestingly enough, | | | | heavily advertise your gathering as either a |
| will not require you to find a product. | | | | job opportunity, business opportunity, or |
| Instead, it will ask you to honestly and | | | | wellness fair which will net you a lot of |
| succinctly list your talents. Mind you, this | | | | leads but because the ads were not completely |
| does not refer to learned behaviors and skill | | | | genuine but probably will not bring you too |
| sets gleaned through book knowledge but | | | | many qualified leads. In the second instance, |
| instead it refers to your gut level abilities | | | | you will target a certain segment of the |
| that may have gotten honed with the book | | | | population by advertising in trade journals |
| knowledge you have acquired but which by and | | | | or niche specific publications and use power |
| large have always been part and parcel of | | | | words that will elicit buying or joining |
| your makeup. | | | | responses. This is where qualified leads are |
| | | | found. |
| Once you compose a list, give it to your | | | | |
| closest friends and ask them to give you a | | | | 3. One of the most overlooked skills required |
| yes or no to see if they share your opinion. | | | | in business marketing, network building and |
| Ask your mother and your kid brother and | | | | overall selling of anything at all is product |
| everyone else who knows you well when your | | | | knowledge. You will not be taken seriously as |
| guards are down and you are being yourself. | | | | a sales person if you can only regurgitate |
| This is not a methodology to deter you from | | | | that which is printed on the glossy brochure |
| network marketing, but it will determine | | | | or written on your website. Consumers have |
| which aspect of the business you need to | | | | become jaded with smooth talk and obvious |
| focus on to increase your ultimate | | | | marketing hype and instead are consistently |
| profitability, product sales or down line | | | | searching for the genuine article. If you |
| generation. | | | | know your product first hand, you will have |
| | | | the ability to deliver a pitch in a |
| 2. Successful business marketing and | | | | conversational and not contrived tone of |
| profitability will rely on your inborn | | | | voice which will boost your credibility |
| talents to focus on the right aspect of the | | | | immediately. |
| majority of your attention while paying | | | | |