| Love him or hate him, one thing is certain: | | | | Trump has been building his brand since 1974. |
| Donald Trump is a successful guy. We don't | | | | He knows that brand building takes |
| have to sum up his accomplishments for you, | | | | dedication, tenacity and focus. He also |
| because his name speaks for itself. | | | | understands that it is a responsibility. |
| Everything he does has his name behind it | | | | Because he promises the very best, he makes |
| and, when you hear Trump, you know it's going | | | | damn sure that he delivers it.Watching how |
| to be over the top in quality and style.How | | | | Mr. Trump works is insightful to all brand |
| many real estate developers you know by name? | | | | builders, but I think one thing shines as |
| Of those that you know, how many of their | | | | gold. You need to deliver what you promise |
| projects do you remember? Even a layman knows | | | | EVERY SINGLE TIME. That's the only way to get |
| that Trump owns golf courses, hotels and | | | | people to trust your brand and to believe in |
| office buildings around the world.The fact | | | | your product.Scott White is President of |
| that you know Trump (and you know his | | | | Brand Identity Guru a leading Corporate |
| business) means that he understands the value | | | | Branding and Branding Research firm in |
| of brand. Building his brand is as important | | | | Boston, MA.Brand Identity Guru specializes in |
| to him as anything else in his business. It's | | | | creating corporate and product brands that |
| what gives him power to make deals, negotiate | | | | increase sales, market share, customer |
| contracts and get things done.Don't take my | | | | loyalty, and brand valuation.This Article may |
| word for it, Mr. Trump talks about the value | | | | be freely copied as long as it is not |
| of his brand in his new book How To Get | | | | modified and this resource box accompanies |
| Rich:"...using my name on a building carries | | | | the article, together with working |
| with it a promise of the highest quality | | | | hyperlinks.Over the course of his 15-year |
| available and at least a $5 million price | | | | branding career, Scott White has worked in a |
| tag. That's just for the name, because it | | | | wide variety of industries: high-tech, |
| will be worth it to the developers, and they | | | | manufacturing, computer hardware and |
| know it. That building will be up to my | | | | software, telecommunications, banking, |
| standards."..."what's in a name...can be | | | | restaurants, fashion, healthcare, Internet, |
| (worth) far more than I ever could have | | | | retail, and service businesses, as well as |
| imagined."It didn't happen overnight. Donald | | | | numerous non-profit organizations. |