| Love him or hate him, one thing is certain: Donald | | | | happen overnight. Donald Trump has been building his |
| Trump is a successful guy. We don't have to sum up | | | | brand since 1974. He knows that brand building takes |
| his accomplishments for you, because his name | | | | dedication, tenacity and focus. He also understands |
| speaks for itself. Everything he does has his name | | | | that it is a responsibility. Because he promises the |
| behind it and, when you hear Trump, you know it's | | | | very best, he makes damn sure that he delivers |
| going to be over the top in quality and style.How | | | | it.Watching how Mr. Trump works is insightful to all |
| many real estate developers you know by name? Of | | | | brand builders, but I think one thing shines as gold. |
| those that you know, how many of their projects do | | | | You need to deliver what you promise EVERY |
| you remember? Even a layman knows that Trump | | | | SINGLE TIME. That's the only way to get people to |
| owns golf courses, hotels and office buildings around | | | | trust your brand and to believe in your product.Scott |
| the world.The fact that you know Trump (and you | | | | White is President of Brand Identity Guru a leading |
| know his business) means that he understands the | | | | Corporate Branding and Branding Research firm in |
| value of brand. Building his brand is as important to | | | | Boston, MA.Brand Identity Guru specializes in creating |
| him as anything else in his business. It's what gives | | | | corporate and product brands that increase sales, |
| him power to make deals, negotiate contracts and | | | | market share, customer loyalty, and brand |
| get things done.Don't take my word for it, Mr. Trump | | | | valuation.This Article may be freely copied as long as |
| talks about the value of his brand in his new book | | | | it is not modified and this resource box accompanies |
| How To Get Rich:"...using my name on a building | | | | the article, together with working hyperlinks.Over the |
| carries with it a promise of the highest quality | | | | course of his 15-year branding career, Scott White |
| available and at least a $5 million price tag. That's just | | | | has worked in a wide variety of industries: high-tech, |
| for the name, because it will be worth it to the | | | | manufacturing, computer hardware and software, |
| developers, and they know it. That building will be up | | | | telecommunications, banking, restaurants, fashion, |
| to my standards."..."what's in a name...can be (worth) | | | | healthcare, Internet, retail, and service businesses, as |
| far more than I ever could have imagined."It didn't | | | | well as numerous non-profit organizations. |