| Local businesses are often the best
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| | the art association. Next to each piece
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| places to sell your original arts and
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| | of art, place the art association's
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| crafts. If your goal is gallery
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| | business card. On it, write the title of
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| representation, local sales can build
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| | the art, the artist, the price, and how
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| your reputation, and fill in your resume.
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| | to contact the art association for more
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| In addition, income from local sales can
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| | information.
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| exceed what you earn with some galleries.
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| | Of course, this should be something
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| JOIN REGIONAL ART ASSOCIATIONS
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| | better than voicemail; someone needs to
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| Most communities have an art association
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| | be on hand to answer the phone. A member
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| of some kind. You'll find them listed in
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| | who works at home is good for this job.
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| the yellow pages of your local phone
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| | If your local art club hasn't done this
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| book, and sometimes online. Look in
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| | before, help them to set it up. The art
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| categories such as "Clubs",
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| | association can have a single phone
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| "Associations", and so on.
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| | number, and use Call Forwarding to
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| These groups are usually a mix of
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| | whomever is manning the phones that day.
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| professionals and eager amateurs. At
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| | HELP YOUR ART CLUB TURN PROFESSIONAL
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| their meetings, I've seen everything from
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| | If you are in an art association that
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| gorgeous, $10K watercolors to crocheted
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| | doesn't have a working relationship with
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| dolls in unnatural colors & fibers. No
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| | local businesses, bring it up at the next
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| two groups are the same. Visit as a guest
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| | business meeting. Some members may
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| before joining, and see if the
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| | already work at offices or shops that
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| association or club is right for you.
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| | would cheerfully display your art.
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| Most art associations sponsor regular
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| | There are issues to sort out, including
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| gallery shows in their own meeting place
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| | how the art is insured, if it's protected
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| or in a town hall or library meeting
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| | from damage, and so on. You can check
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| room. They often have at least one
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| | with other art associations and see how
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| outdoor art show, at which you can
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| | they handle it.
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| display your art and perhaps demonstrate
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| | Once you start contacting businesses
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| your techniques.
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| | about displaying local art, you may be
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| Art association meetings include regular
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| | surprised at how easy this is.
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| demonstrations (of art technique) by
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| | ART ASSOCIATIONS AND CREDIT CARD
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| artists who will usually sell some art to
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| | PURCHASES
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| the members, too. This can be a good
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| | In most cases, the art association makes
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| outlet if you want to do demos.
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| | the sale, and has a merchant account that
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| Start by creating a form letter that
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| | accepts checks and credit cards. The art
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| you'll send to every art association in
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| | association takes a percentage of the
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| the phone book. When the demo is
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| | sales, usually about 20%. At the end of
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| announced, make sure that the publicity
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| | the month, the association issues a check
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| mentions that you'll have art for sale,
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| | to everyone whose art sold that month.
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| too. The art association takes a
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| | IF YOU CAN'T FIND THE RIGHT ART GROUP FOR
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| commission based on how much you sell,
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| | YOUR WORK
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| and everyone goes home happy.
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| | If you don't have a local art
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| USE THE ART ASSOCIATION'S CONTACTS FOR
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| | association--or if their interests don't
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| LOCAL SALES
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| | match yours--start your own. A simple,
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| Many art associations have working
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| | free announcement in the local newspaper
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| relationships with local businesses,
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| | will attract interest, and your public
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| especially restaurants, bookstores,
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| | library can probably provide a free
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| beauty salons, and banks... anyone with
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| | meeting room.
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| blank wall space that wants an "art show"
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| | Selling your arts and crafts locally is a
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| to generate interest. (They use this to
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| | great first step for any artist. In
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| attract visitors and for press releases,
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| | addition, it's usually fun, brings you
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| publicity, etc.) Libraries are less
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| | recognition from your neighbors, and adds
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| likely to be able to offer work for sale,
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| | a little extra beauty to the businesses
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| but it depends upon the local laws.
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| | that participate.
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| This works best if the sales go through
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|