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Article #86: Art Career Success with Local Businesses

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Local businesses are often the best the art association. Next to each piece
places to sell your original arts and of art, place the art association's
crafts. If your goal is gallery business card. On it, write the title of
representation, local sales can build the art, the artist, the price, and how
your reputation, and fill in your resume. to contact the art association for more
In addition, income from local sales can information.
exceed what you earn with some galleries. Of course, this should be something
JOIN REGIONAL ART ASSOCIATIONS better than voicemail; someone needs to
Most communities have an art association be on hand to answer the phone. A member
of some kind. You'll find them listed in who works at home is good for this job.
the yellow pages of your local phone If your local art club hasn't done this
book, and sometimes online. Look in before, help them to set it up. The art
categories such as "Clubs", association can have a single phone
"Associations", and so on. number, and use Call Forwarding to
These groups are usually a mix of whomever is manning the phones that day.
professionals and eager amateurs. At HELP YOUR ART CLUB TURN PROFESSIONAL
their meetings, I've seen everything from If you are in an art association that
gorgeous, $10K watercolors to crocheted doesn't have a working relationship with
dolls in unnatural colors & fibers. No local businesses, bring it up at the next
two groups are the same. Visit as a guest business meeting. Some members may
before joining, and see if the already work at offices or shops that
association or club is right for you. would cheerfully display your art.
Most art associations sponsor regular There are issues to sort out, including
gallery shows in their own meeting place how the art is insured, if it's protected
or in a town hall or library meeting from damage, and so on. You can check
room. They often have at least one with other art associations and see how
outdoor art show, at which you can they handle it.
display your art and perhaps demonstrate Once you start contacting businesses
your techniques. about displaying local art, you may be
Art association meetings include regular surprised at how easy this is.
demonstrations (of art technique) by ART ASSOCIATIONS AND CREDIT CARD
artists who will usually sell some art to PURCHASES
the members, too. This can be a good In most cases, the art association makes
outlet if you want to do demos. the sale, and has a merchant account that
Start by creating a form letter that accepts checks and credit cards. The art
you'll send to every art association in association takes a percentage of the
the phone book. When the demo is sales, usually about 20%. At the end of
announced, make sure that the publicity the month, the association issues a check
mentions that you'll have art for sale, to everyone whose art sold that month.
too. The art association takes a IF YOU CAN'T FIND THE RIGHT ART GROUP FOR
commission based on how much you sell, YOUR WORK
and everyone goes home happy. If you don't have a local art
USE THE ART ASSOCIATION'S CONTACTS FOR association--or if their interests don't
LOCAL SALES match yours--start your own. A simple,
Many art associations have working free announcement in the local newspaper
relationships with local businesses, will attract interest, and your public
especially restaurants, bookstores, library can probably provide a free
beauty salons, and banks... anyone with meeting room.
blank wall space that wants an "art show" Selling your arts and crafts locally is a
to generate interest. (They use this to great first step for any artist. In
attract visitors and for press releases, addition, it's usually fun, brings you
publicity, etc.) Libraries are less recognition from your neighbors, and adds
likely to be able to offer work for sale, a little extra beauty to the businesses
but it depends upon the local laws. that participate.
This works best if the sales go through






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